This research is intended to generally appraise how effective product planning and development in the manufacturing sector as strategies for achieving increased market share. With particular reference to P.Z Nigerian P.L.C. Aba Abia State.
The main purpose of this study was to identify how effective the product planning and development programme of P.Z Nigerian P.L.C Aba Abia State.
The main purpose of this study was to identify how effective the product planning and development programme of P.Z Nigeria will result to better customer satisfaction and increase market share by the company.
In order to achieve the above objective purpose the following relevant literature were reviewed meaning of product planning, product planning and development procedure, introduction and evaluation, reasons, for new product venture team why new product fail and effective product development planning as strategies for achieving increase market share.
The research design adopted in carrying out this research is a survey research and the data were collected through primary and secondary source. Based on the analysis of the data collected, the following findings were made. That effective product planning and development strategies helped P.Z Nigeria plc achieve improved customer services and better satisfaction.
Based on the findings, the under listed recommendation were made, that P.Z management Should release adequate finance to the manufacturing sector to enable them carry out effective product planning and development programme successfully.
Manufacturing companies are emerging in the present day economy. It is important to note that firm’s survival rest solely on their product hence, effective planning and development strategy cannot be over emphasized here.
Also in the past, companies that are involved in product saw the need to effectively plan and develop their products so as to establish a lasting impact in the market share. This ensures by capturing a grater part of the brand loyal. This has a long run influence on the company bearing in mind that goods produced must satisfy consumer taste and desire.
Effective product planning and development is a big management function, which involves different section in the organization such as product department, marketing and administration.
In the light of all these activities, effective planning and development and implementation will go a long way to boosting sales in the company. For an organization to achieve its corporate goal and also satisfy the need of the target market. It has to determine the type of product it produces based on the analysis of the target market needs. Also the product mix assortment is handled in such a manner that it needs of the target market.
With increase of production companies in this country and the subsequent competition that follows survival of companies that produces confectionaries rest solely on power planning and development of the production activities on which must lie management priority attention.
Generally, planning and development of products usually originate from when the idea is conceived on what is to be transformed into tangible productions and finally such product is launched in the market.
Here, all planning and productions process are encountered by the manufacturers so as to produce an acceptable good product and at a profit. In the manufacturing companies, planning and development strategies are inseparables, production begin after careful planning activities to be embarked upon.
Pz plc had its beginning in sierra Leone , when Mr. G.B Zochnis and company it which was incorporated as a private company under the ward in February 1950 with a registration office in Liverpool and Manchester which has remained the headquarters of the group ever since. The main business of the company was that of general merchandise and was active for many years . in the export of west Africa produce such as canton maiz , cocoa, cassava and of trading past throughout west Africa which serviced by operating for small costal sailing school net.
The first branch in Nigeria was opened in Lagos in 1899 a branch was established in calabar and by 1912 the company operates of the federation
This industry adopted its name of alagobon industry ltd in 1960 and 1972 sold 60% of its share to Nigerians and 40% was held by non Nigerians in 1992 , its name to PZ industry ltd and becomes a public liability company in 1993 and now it answers PZ industries plc with more then 1000 employees staff strength.
PZ plc is engaged in the production of confectionaries e.t.c.
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