This project is aimed at looking into “The Impact of Advertising on the Sales volume of Chicken Foods Industries Limited (CFIL). The primary aim is to show the effect of advertising on the sales volume of the product whereby creating awareness for the existing product. The Primary and Secondary Data were collected from various sources; this sources include the personal interview, questionnaire, text book, newspapers and consultation of official documents of Nigeria Chicken Foods Industries Limited. Data collected by questionnaire are presented in tabular form and analyzed using the likert scale method. Based on the findings it was observed that advertising has a great impact on the life of people concerning the product because without advertising there won’t be awareness that will make people know about these products. The conclusions drawn from this study is that the use of advertising to create, stimulate and remind customer is imperative to the sales of any Corporate Organization. Finally, it was recommended that prices of products should be fixed at a rate which the customers should be fixed at a rate which the customers can afford.
Advertising is a tool which is used to communicate message to consumers, the general public and special people such as voters, and to the carriers of the message like televisions, newspapers and magazines known as the media, unlike personal selling, some sales promotion and public relation techniques, advertising is an impersonal means of communication. It is an impersonal promotion to groups and paid for identified sponsor.
It focuses upon groups of persons rather than upon individuals, this is because the sales volume cannot tailor advertising messages according to the peculiarities of individual consumer, but rather aim at the group for the rate of turn over moreover, the advertising feedback mechanism is not precise at personal selling, sales person are able to adopt their message to the unique needs interests and characteristics of individual prospects. An identified sponsor pays for advertising, each advertising message indicate who are the sponsors. However, this means of promotion is expensive unlike mere publicity which can be free.
Advertising has grown in recent times due to relative increase in productivity and consequent in the uncontrollable marketing environment where corresponding changes in technology, socio-cultural patterns economic ventures and legal advancement also take place. The target rate of return is important in order to determine the percentage of discount you want like use the volume oriented objective which include the rate and number of products that are sold for the product penetration in order to gain more consumers it is not enough to produce and simply anticipate what consumer would become aware of the product and your sales volume will increase especially in a developing country like Nigeria, the producer has to engage in promotional activities in order to asserts that advertising playas vital roles which include:
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