Impact Of Product Quality On Sales Volume In Organizations
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Impact Of Product Quality On Sales Volume In Organizations
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IMPACT OF PRODUCT QUALITY ON SALES VOLUME IN NIGERIAN BOTTLING COMPANY

 

 

ABSTRACT

The research is focused on the impact of product quality on sales volume in Nigerian Bottling Company. The objectives of this study are to understand the various production control problems and also to understand the impact of pricing on quality product. The researcher used primary and secondary for data collection and questionnaire was administered to the respondents. The findings out that the Quality control section is responsible for quality control in Nigeria Bottling Company. Quality product increase the sales volume of Nigerian Bottling Company. Thus the entire organizational objectives will be incomplete without quality control objectives clearly and properly stated and incorporated into the mainstream of organizations objectives. Finally, the study recommended that Regular induction courses such as seminars, workshops, and training programmes for staff should be organized for quality control personnel. So that the staff will have a better and up-to- date knowledge on quality control activities thereby achieving adequate satisfaction required by customers as regard to their products.

 

CHAPTER ONE

INTRODUCTION

1.1    BACKGROUND OF THE STUDY

 

Process industries in general face a continuous drive to improve their operations. This drive is enforced by global competition, (environmental) regulation and consumer demands (e.g. Mittal (2001)). A contribution to the improvement of the operations can be achieved by implementing an improved control strategy in the process aiming at increased productivity and flexibility in operations (Trystram and Courtois (2003) and decrease of product loss, increase of product quality and its regularity. Also more cost efficient operation is an important motivation for the implementation of a new control strategy. Currently, in process operations one usually measures the different process variables, such as temperature, humidity, pressure and flows, quite frequently. This allows for tight control of these process variables. The set points are determined off-line in advance and are usually constant, or, at best, manually adjusted as conditions change out of the normal. In contrast, quality variables, which are the key indictors for the performance of the overall process, are measured off-line, if measured at all, but are usually rather slow. Thus their use in control applications introduces time delays and periods where the process is not operating on specifications (Chen et al. (2003).

 

 

 

 

 

 



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