The Role Of The Broadcast Media In Campaign Against Hiv/Aids In Anambra State
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The Role Of The Broadcast Media In Campaign Against Hiv/Aids In Anambra State
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THE ROLE OF THE BROADCAST MEDIA IN THE CAMPAIGN AGAINST  HIV/AIDS IN  NIGERIA

 

ABSTRACT

The aim of  this study  is to ascertain the role  of Mass media in the campaign  against HIV/AIDS  in Nigeria. Factors such as media campaigns, AIDS  campaign  messages, sexual   behaviour and the extent in which  the campaigns  structures  the masses were  posed to establish their relative influence on the entire masses toward HIV/AIDS.

An empirical  survey diligently  conducted  from 82 Division  Barracks, Federal secretariat  complex and the Mass communication students  IMT. Enugu HND finals. Data were analysed to determine the effect on the mass media campaign against AIDS.

The findings  show that media campaigns have been observed  to be the  quickest means of eradicating the AIDS menace, as well as restructure the attitude of the masses through the use of condoms stickling to one partner and avoiding casual sex.

 

CHAPTER ONE

INTRODUCTION

  1. BACKGROUND OF THE STUDY

 

For broadcast media campaign on any issue to interest the public, it must not be  regarded as fallacious  or unsystematically prepared but rater  involving message on existing  public interest to the people based on experiences, facts, beliefs, socio- economic and educational backgrounds.

        Against this background the federal  government  in conjunction with other countries  of the world through the World Health Organization (WHO) decided to embark on massive campaigns against AIDS  pandemic in the country.

        The broadcast media, as part of its effort to eradicate  this deadly scourge which   has defied the federal  government through the ministry of Health in 1986 established the National AIDS control Programmes  in response to public concerns raised the  presence of Human Immune Deficiency syndrome  Virus (HIV)  infestation in Nigeria.

        Again, in response to the evidence and the debate  on the existence if AIDS  in Nigeria the  then minister of Health, Profession Olukoye Ranson Kuti in 1987, instituted  the National expert Advisory committee on AIDS (NEACA) and was charged with the responsibility of establishing whether or not  AIDS exist in Nigeria . they were also mandated to  advise the government as well as draw up programmes strategies and activities  to prevent control of HIV infection in the country.

        The report from the committee stated that “HID and AIDS existed in Nigeria and warned that unless immediate steps were taken to prevent the spread of the diseases, the country would be faced with tremendous health problem” This necessitate the  establishment of AIDS  Co-ordinating units and  twenty one (21) testing facilities  in the  various states of the federation. Training  was conducted for personnel to man these  centres. There were also public enlightenment  activities  and production of educational  materials like posters, handbills, pamphlets, and books on AIDS.

        In February 1989, a two weeks workshop was organized by the Federal   Ministry  of Health, and other Human services  Organization including states ministries of health with the technical  assistance  from the global  programme on AIDS (GPA), world bank and  other international agencies to   address the issue of AIDS in  Nigeria. In march 1990, a resources mobilization meeting was convened  with participation by the Federal ministry of Health,  by the  World Health Organization,  Global Programme on AIDS  and other International  denor agencies.

        Also in march, the National AIDS  Co-coordinating units  had the  first “All Nigerian conference  on AIDS” during which the then vice President, Admiral  Augustus Aikomu (rtd) launched the  maiden edition on the  Hand book on  HIV  infection and AIDS for health workers. All these efforts were aimed at affecting possible  solution towards cursing the AIDS measure in Nigeria and to ensure healthier environment for  the popular.

        Assertions have been made that the Acquired Immune  Deficiency Syndrome (AIDS) is a mere fallacy and  government propaganda of scaring people from enjoying   sexual relationship. Some ridiculous  names  have been given  the acronym AIDS, such  as America  idea of Dissuading Sex, Animal infected diseases syndrome and so on. It has been discovered that the greater number of people infected by  AIDS fall within the range of 20 – 40 years of age which is the prime age of life.

        Despite  this fact, the non-challance  of our masses still prevails in relation, to accept the media campaign  on AIDS  as a  complete truth. Moreover,  one should not forget  that it takes a lot of courage and grief to affect change in a society .

        Though this  study may not go  into the structure of the AIDS control Programmes or the immanent dangers inherent in AIDS, it will  look at the information  management and the use of  media  campaigns  to facilities proper public understanding of programme. It will prove the  degree of which the entire public have related to the AID campaign  and to what extent these campaigns have helped alert the masses the dangers of AIDS, and then make recommendations.

 



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