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LOGISTIC OF DISTRIBUTION SYSTEM IN BREWERIES

(A CASE STUDY OF GLODEN GUINEA BREWERIER COMPANY)

 

ABSTRACT

This research studies the logistics of distribution system in breweries

( A case study of golden guinea breweries).

The research started with the background of the study in chapter one, statement of the petroleum, objective of the study, research question and  hypo significance of the study, scope, limitation and delimitation of the study and definition of terms

This is followed by chapter two which deals with the review of related literature

In chapter three I discussed the research design and methodology, selection of population and sample size instrument for data collection, research procedure and analysis techniques

Chapter four contains presentation and analysis of data.

 

Finally, chapter five dealt with findings conclusion and recommendation

 

CHAPTER ONE

1. INTRODUCTION

 

The distribution sector, up till today in the Nigerian commercial activities is left unused more or less by design than by ignorance the reason for this ugly trend of events cannot be dismissed from the fact that Nigerians still experience the seller market.

DR N.C. Nwaogwugwu observed as follows. The reason for the absence of marketing planning stems from the fact that products for distribution is channeled through established channel of distribution. The marketing manager simply allocates products to appointed distributor or co-operative societies an approved formula since demand is above the supply in most cases. There is no marketing problem encountered in the future. This is an example of the situation experienced in the developed economies.