This research study focuses on the role of trade fairs in business development a case study of Enugu International Trade fairs and its organizers Enugu chamber of commerce industry, mines and agriculture (ECCIMA)
The researcher tries to define marketing as a fundamental business function which identifies unsatisfied needs of the consumers and create products, service to satisfy the needs. The researcher also view the importance of product, service and business promotion as it helps it helps to create awareness for the demand of a product which will help business and firms to grow.
The researchers also stressed out that trade fairs provide opportunity for the cross fertilization of ideas between businessmen ad investors, producers and consumers.
The researcher tries to evaluate the contribution of trade fairs to business development in all respect.
The researcher also reviewed the work, which was done by others in respect to this subject matter by using text books and journals by prudent scholars.
The researchers also recommend that adequate permanent facilities be put in place to necessitate smooth exchange of business contacts ideas and information among businessmen at future fairs.
Marketing is a fundamental business function which identifies unsatisfied needs of consumers and creates products and services which are geared towards satisfying needs.
Four major marketing factors are involved; these are known as the marketing mix or the four Ps. Namely product, place, price and promotion, which the firm uses to operate successfully within the marketing environment.
Products services or business promotion is a vital marketing function because without awareness there will be no demand for products or services.
In traditional African economics, marketing is simple and mainly centres on buying and selling. Trade exhibitions or trade fairs are a form of promotional device that enables companies to show and demonstrate their products to both middlemen and ultimate consumers. Although order can be taken, exhibitions (trade fairs) are primarily designed to lay the ground work for future sales, promote public relations, provide feedback for advertising relations.
In modern times, trade fairs have become specialized activities promoted by the chamber of commerce, government, trade groups and large multi-national companies even international and intergovernmental organizations. These organizations sponsors and supports the fair creating a means of promoting business concerns and the needs they serve.
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