The Effects Of Advertising On Consumer Buying Behaviour In Enugu Metropolis (A Case Study Of Nigerian Bottling Company 9th Mile Enugu.)
...Making Research more of a fun
Putting smiles in the face of Students
Writing your project with precision
AFRICA'S LARGEST ONLINE
PROJECT ARCHIVES
Search Projects materials, seminars, assignments etc.
Get Professional help. Access 10000+ Works,
Over 300 Software Implementations.
...Get It Done In Record Time
DEPARTMENTS
agricultural education proje ... 0
accounting project topics 669
accounting projects topics & m ... 70
agricultural education project ... 13
agricultural engineering proje ... 33
applied biochemistry projects ... 6
banking and finance project to ... 196
biochemistry project topics an ... 2
biology education project topi ... 12
building technology project to ... 3
business administration projec ... 458
business education project top ... 5
business management project to ... 448
chemical engineering 22
chemical pathology projects to ... 6
chemistry project topics and m ... 17
co-operative and rural develop ... 99
co-operative economic and mana ... 99
computer science project topic ... 351
crop science project topics & ... 1
education project topics and m ... 319
education projects topics and ... 38
electrical and electronic proj ... 54
english language and literatur ... 7
estate management project topi ... 25
fashion design technology proj ... 12
fashion design technology proj ... 10
food science project topics an ... 199
geoinformatics and surveying p ... 4
home economics education proje ... 6
igbo language education projec ... 3
industrial chemistry project t ... 15
industrial chemistry projects ... 29
information technology project ... 2
insurance project topics 63
international relation project ... 26
introductory technology educat ... 1
latest mathematics education p ... 10
library and information scienc ... 2
list of chemistry science educ ... 8
list of computer science educa ... 45
list of economics education pr ... 16
list of english language educa ... 29
list of integrated science edu ... 25
marketing project topics 285
mass communication project top ... 272
mathematics projects topics an ... 1
mba projects topics and materi ... 81
mechanical engineering project ... 128
medical laboratory projects to ... 10
medical radiography and radiol ... 8
microbiology projects topics a ... 104
nursing project topics and mat ... 4
nursing projects topics and ma ... 15
nutrition and dietetics projec ... 22
office technology and manageme ... 128
peace studies and conflict res ... 19
philosophy projects topics and ... 7
physical and health education ... 5
physics options project topics 17
physis education project topic ... 2
physology project topics 3
political science project topi ... 6
printing technology projects t ... 2
projects topics and materials ... 2
purchasing and supply project ... 43
quantity surveying project top ... 1
sociology & psychology project ... 4
sociology and anthropology pro ... 17
statistics project topics and ... 52
thesis topics & materials for ... 11
thesis topics materials for fa ... 0
Select Department
The Effects Of Advertising On Consumer Buying Behaviour In Enugu Metropolis (A Case Study Of Nigerian Bottling Company 9th Mile Enugu.)
Get the complete project material now!

User Guide before placing order for complete project topics and materials:

It is important that the researcher knows exactly what he is go to do so that I could be done effectively.Make sure you update any research work you purchased on our website. Do not copy word for word. Using our research is legal. Our aim is to provide project topics and materials for easy access to information and to reduce stress of moving from one book stop or library to another in the name of sourcing for one research textbook or research materials. We do not encourage any form of plagiarism. Our aim is to generate research project ideas for students. The contents of the project material provide will help students to generate new ideals. Every researcher must look around him in his immediate environment and beyond to improve the work. To order the below complete project materials, Make payment deposit or cash transfer into any of the following banks:

GTBANK

Account Name: Chi E-Concept Intl, Account Number: 0115939447

Other payment options

We accept cash deposit, cash transfer and Bitcoin.

Click on download to complete your order.Call or Whatsapp +23408063386834

CLICK HERE TO CHAT WITH OUR CUSTOMER SUPPORT TEAM ON WHATSAPP

THE EFFECTS OF ADVERTISING ON CONSUMER BUYING BEHAVIOUR IN ENUGU METROPOLIS

(A CASE STUDY OF NIGERIAN BOTTLING COMPANY 9TH MILE ENUGU)

 

ABSTRACT

This dissertation is the product of contribution of ideas by the researcher and his supervisor.  It is both conventional and simple.  The topic of this project, the effects of advertising on consumers buying behaviour in Enugu Metropolis with particular reference to the Nigerian Bottling Company, bottles of Coca-Cola products, is very vast and cannot to have treated all the aspects of the literature involved in this topic within this skeletal outfit.  Rather the researcher has selected and x-rayed the vital aspects of the topic relevant to the points she wants to investigate and buttress.

The project covers aspect like the media consumers get their product messages, their perception of advertising messages, that is, either they buy the advertised product or not.  Also covered were the impact social groups and religion has on consumer buying behaviour.

In chapter one and two the researcher discussed generally advertising and other factors as they effect the buying behaviour.  In chapter three and four discussion was centered on the methods of collecting the data and analysis.  In chapter five, there were discussion of the result, implications of the result, recommendations, a number of problems were identified and discussed.  The researcher’s conclusion were drawn from points discussed in the proceeding four chapters.

The researcher delved into the effect of advertising on consumer buying behaviour because as a management student he assumes that advertising plays a major role in shaping people’s buying decision and to help advertisers and manufactures, especially those in the Coca-Cola industry, in determining people’s buying behaviour with reference to advertising.

This will also help the researcher and other students too get the practical analysis of effects of advertising on consumer buying behaviour.

 

CHAPTER ONE

INTRODUCTION

This chapter covers the introductory aspect of this project work.  It discuses the problems needed to be solved in the other chapters to follow.

 

  1. BACKGROUND OF THE STUDY

For quite sometime now, the rise and fall of the advertising industry, either in a boom or recession period is dependent on the growth of the economy and this reflects the state of any economy.  Infact, many companies have come to realise that advertising can constitute itself into a positive force in the marketing of their products.  Admittedly, figure on total annual bills of the advertising industry are not easy to come by, nevertheless, it is estimated that Nigeria spends about 0.05 percent of its Cross National Products (GNP) on advertising.  And it is hoped that this figure will improve as we attend a greater rate of development in the business sphere.

Undoubtedly, advertising is the most conspicuous of all the businessman’s efforts it forms the promotional or communication program of the businessman.  In a competitive environment such as ours, there is the crying need for a manufacturer or seller to use advertising to present his product or service to the potential buyers or consumers.



Get the complete project material now!
CUSTOMER'S REVIEW
blessing
I so much appreciate, keep the good work on.
excellent customer support
I am happy, my project was great.
ohikhueme sylvanus
Please i need theses on Leadership and good governence in nigeria: Imperative of security in nigeria, please i would glad if my message is answered immediatly. Thanks
Tony
This site have all scholars needs for their project, i can testify to that.
Rita
A site with great relief to scholars.
1 - 5 of 96 Reviews
PROJECT INFO

UID : 13313 PRICE : 5,000.00

Download Now
Related Topics
the effects of advertising on consumer buying behaviour in enugu metropolis (a case study of nigerian bottling company 9th mile enugu.)
effects of selection process on labour turnover and productivity of employees (a case study of nigerian bottling company plc, 9th mile enugu)
effects of selection process on labour turnover and productivity of employees (a case study of nigerian bottling company plc, 9th mile enugu)
the impact of advertising on consumer buying behaviour
the impact of advertising on consumer buying behaviour
the role of communication in an organisation performance (a case study of nigerian bottling company, 9th mile corner, enugu).
the role of communication in an organisation performance (a case study of nigerian bottling company, 9th mile corner, enugu).
capital maintenance in a period of inflation (a case study of nigerian bottling company - coca cola 9th mile corner enugu)
the effects of participation in management decision making on employee productivity.(a case study of nigeria bottling company plc 9th mile planted at nsude)
the effects of participation in management decision making on employee productivity.(a case study of nigeria bottling company plc 9th mile planted at nsude)


Payment Name Phone Number
Email Address Payment Date
Gender Payment method