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MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCT (BEAUTY AND) IN NIGERIA
A CASE STUDY OF CEE-SHEEN INDUSTRY INDEPENDENCE LAYOUT ENUGU
CHAPTER ONE
INTRODUCTION
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BACK GROUND OF STUDY
During the pre and poztr independence period, Nigeria market were flooded with foreign goods including cosmetics. There was a great enthusiasm for specialization in importation for such rather than in local production sale.
The scramble for the importation of ready made goods into the country for sale was so great that people gave attention to local production of even simple goods that were other wise very difficult to produce Nigeria suddenly became a market for all sorts of goods as a result of his trend Nonyelim Nwokoyo (1981)reported in her book that during this period : Nigeria had become a duping ground for all manner of foreign goods”
An observation fact for consumptions activity in Nigeria during this period is consumer’s market preference for imported goods “
Olusoga ( 1983) on his part pointed out that Nigeria business attach little importance to the marketing function in top management decision making and that in Nigeria the business does not care much about customers satisfaction, Agbonfoh (1895) attributed it to
Psychological factors “
He said that some individuals search for distinctiveness exclusiveness, and egotism in the course of buying, seek out those products which can confer these qualities
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