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MARKETING OF COMMUNICATION SERVICES

(A CASE STUDY OF NIGERIA TELEVISION AUTHORITY CHANNEL 8 ENUGU)

 

The project topic Marketing of Communication Services include: table of content, abstract, introduction , literature reviews, research methodology , data presentation and analysis ,summary of findings , conclusion and recommendation, reference, bibliography, questionnaire. Place order for Marketing of Communication Services if you find it worthy.

 

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ABSTRACT

          This research work is mainly on the marketing of communication services in our Nigerian television with special emphasis to Nigeria television authority Channel 8 Enugu.  The data needed for this study was collected from the employers/staff of the television house.  The objective is to find out how this channel will be able to reach it’s numerous customers with adequate and reliable information at their door post around and all over the world.  Also to determine the amount of satisfaction customers derive from the present state of communication services by the channel.

          The research methodology employed were  questionnaire and observations of how communications services are marketed to reach its numerous customers.  Also Desk research was employed and most of the vital information was collected from both primary and secondary sources of data collection.  However, the use of statistical models and chi-square was not used to test the hypothesis because the population used was not definite.  From the analysis of the data obtained it was discovered that Nigeria television Authority Channel 8 Enugu has a very vast area of coverage.  That the quality of their services is able to meet the needs and demands of this numerous customers.  With the observations made by the research, It was recommended that the Nigerian Television authority channel 8 Enugu should do the following.

1. Should maintain their high quality of services.
2. The Nigerian Television authority channel 8 Enugu should continue to be customer oriented by paying attention to customers complain if their is any.  So that they will be increased efficiency in their marketing of communication services.

 

 

RESEARCH PROPOSAL

1.       THE RESEARCH TOPIC

MARKETING OF COMMUNICATION SERVICES

(A CASE STUDY OF N.T.A ENUGU)

2.       OBJECTIVE OF STUDY

1. The purpose of this study is to take a critical look on how the Nigerian Television Authority channel 8, Enugu markets its station through effective programming and performance standard.
2. Analyse the influence of television advertising from the consumers point of view.
3. Suggest ways of improving sales advertisement spots so as to help generate revenue for the station.

1. Significance of the study

1. The significance of the study is the element of bias the researcher encounters when soliciting for responses from respondents for the fact.
2. The facts that constrained the researcher work requires more item for effective and efficient collection.

1. Sources of Data: is the primary and secondary data.

Primary data being the original data and secondary data being the already used ones.

1. Method of data collection/research instrument.  In order to collect relevant data from the respondent, the researcher used questionnaire and interview guide as his research instrument.
2. Method of data Analysis

After all the relevant data were collected, the researcher use tables, percentages and chi-square in testing the hypothesis.

1. Scope of study

The scope of the study is Nigeria Television authority channel 8, Enugu.

1. Plan for literature review.

The researcher here will conduct library research on text books, Journals, magazines and other publications related to the topic under study.

 

 

TABLE OF CONTENTS

Table of contents                                                                              x

CHAPTER ONE

1. Introduction                                                                                      1
2. Statement of the problem                                                                  4
3. Objective of the study or statement                                         6
4. Hypothesis                                                                              7
5. Limitations and delimitation                                                   8
6. Definition of terms.                                                                 9

CHAPTER TWO                           

1. Literature review                                                                     13
2. Television marketing                                                               18
3. Problems of the television Industry Nigeria                                      20
4. Problems encountered                                                             21
5. Characteristics of services                                                       22
6. Marketing mix for services                                                      23
7. Improving service quality and productivity                                      25
8. Improving service productivity                                                         26
9. Branding of services                                                                27
10. Positioning of service                                                              29

CHAPTER THREE

Methodology                                                                                     32

1. Researcher design                                                                    32
2. Sources of data                                                                        32
3. Population of study                                                                 32
4. Sample size determination                                                       33
5. Sample techniques                                                                            35
6. Method of data collection                                                        35     
7. Validation of research instrument                                           36
8. Questionnaire allowance and administration                                    36
9. Method of data analysis                                                          38
10. Significance of study                                                               38

CHAPTER FOUR

4.0     Analysis and presentation of data                                           40

CHAPTER FIVE                  

Conclusion                                                                                       54

1. Recommendations                                                                             56
2. Summary                                                                                 58

Bibliography                                                                                     60

Appendix I

Appendix II

Objective of study

The purpose of this study is to take a critical look on ow the Nigerian television authority channel 8, Enugu markets its station through effective programming and performance standard

1. Highlight the effect (whether positive or negative) its programme content has on its number of viewship.
2. Highlight the loophole created by the poor performance of the station especially in carrying advertisements, and how their counterparts, the Nigerian television authority channel 8 take advantage of this.
3. Study the effect of the economic crunch on the station as regards the amount of subvention they get from the government annually and what efforts they are making to generate more revenue for the station.
4. Study the contribution of the commercial division to the running of the station and identify what inhibits their efforts.
5. Analyses the influence of television advertising from the consumers points of view.  This includes the moral influences and how the consumers respond to the advertisement due to ignorance on the part of the consumer or audiquity of the advertisement message.
6. Suggest ways of improving sales advertisement spots so as to help generate more revenue for the station.
7. Study the cause of high cost of advertisement spots on the television channel and how it effects the cost of the advertised product in the market and also how it affects the rate of response from the advertisers.