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THE IMPACT OF ROAD TRANSPORTATION MODE ON THE MARKETING OF CONSUMER GOODS IN NIGERIA

(A CASE STUDY OF ENUGU METROPOLIS)

 

The project topic: The impact of road transportation mode on the marketing of consumer Goods includes: table of content, abstract, introduction , literature reviews, research methodology , data presentation and analysis ,summary of findings , conclusion and recommendation, reference, bibliography, questionnaire., place order for The impact of road transportation mode on the marketing of consumer goods if you find it worthy.

 

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ABSTRACT

          This study is mainly to ascertain the effects of road transportation mode on the marketing of consumer goods in Nigeria.

          The following were the objectives of the study:

• To find out how road transportation system help consumers in the distribution of their products in Nigeria.
• To know how extend to which road transportation system affected the marketing of consumers goods.

The study among other revealed the following:

That road transport affect the marketing of consumer products in Nigeria.

Consumer goods charges high due to high cost of transportation.

          Based on the findings of the study, the following recommendations were made:-

          The identification of the problem – based on the problem and finding of the study, some useful recommendations are made towards growing more foods.

          I still use this medium to advice that government should put eye on the poor road network so that consumers will not find it difficult in marketing their products.

 

TABLE OF CONTENT

Chapter one: Introduction                                             1

1. Introduction                                                                   1
2. Statement of the problem                                              3
3. Objectives of the study                                         5
4. Hypotheses formulation                                                6
5. Significance of the study                                                7
6. Scope of the study                                                         8
7. Definition of terms.                                              10

 

Chapter two: Literature review

1. Meaning of road transportation on consumer goods 12
2. Road transportation and agricultural products    14
3. Antecedent importance of road transportation on consumer goods21
4. Problems of road transport on consumer goods. 22

Chapter three: Research methodology

1. Source of data                                                      25
2. Population of the study                                                
3. Sample size
4. Method of investigation                                       30
5. Research instrument                                             30
6. Questionnaire, design and allocation                    31
7. Limitation  of the study                                        33

Chapter four: Data presentation, analysis and interpretation

1. Data presentation and interpretation                             35
2. Test of hypotheses                                                         40

 

Chapter five: Summary of findings, recommendations and conclusion

1. Summary of finding                                             57
2. Recommendation                                                 60
3. Conclusion                                                           64
4. Bibliography                                                        67

Questionnaire                                                               

 

Objective of the study

 

This study will attempt to relate road transport to the economy as regards to the marketing of consumers goods in Enugu metropolis. The objective include:

1. To determine the extent to which road transportation system has affected the marketing of consumer goods.
2. To identify those factors that are directly or indirectly related to the marketing of consumers goods and to what extend they have contributed to it.
3. To offer useful recommendation with a view to make the marketing of consumer goods a successful and effective in Enugu metropolis.
4. To find out whether transportation system especially in road network system improved the marketing of consumers in Nigeria.
5. Ti find out how road transportation system help consumers in the distribution of their products in Nigeria.