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CONSUMER PROTECTION AND DRUG MARKETING IN NIGERIA (A CASE STUDY OF JUHEL PHARMACEUTICAL COMPANY, ENUGU)

 

The project topic: Consumer Protection and Drug Marketing include: table of content, abstract, introduction , literature reviews, research methodology , data presentation and analysis ,summary of findings , conclusion and recommendation, reference, bibliography, questionnaire. Place order for the topic Consumer protection and drug marketing if you find it worthy.

 

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ABSTRACT

 

These projects look into the level to which consumers are protected in drug marketing in Nigeria.

This main objective that motivate this work is that concerns to ascertain how safe the market for drugs is for the users of drugs considering the nature of drugs and it’s resultants effect on the users.

A variety of minor objectives exist and they include among others the investigation on how much the government involved in ensuring safety in the drug market probing into the activities of drug companies in the light of marketing concept and determining how the activities of patent medicine dealers affect that safety of consumers of drugs.

Secondary and primary data were used for this study.  The main instruments employed in the collection of data are self administrated questionnaires interviewed schedule and observation.

The major finding were that; despite efforts by the government to ensure safety in the  drug market is still infested with unscrupulous drug manufactures and dealers who pay little or no regard all to the law.

It was also found out that most of them are not acquainted with these laws.  The consumers whom the laws are mean to protect are not well acquainted with the incapables of taking adequate action is the event of default.

Based on the findings, the following recommendations were made:

1. The government should work closely into the activities of the task force set up to tackle offenders and take drugs miscellaneous decree to include the hawking of drugs in the bus as an offence.
2. Government should formulate an education programmed amend at the consumers and his right in the market.
3. The motor part guards who ordinary are not laws enforcing agents should be given authority to impound any person selling drug in form of hawking or in an open place with the part.

In conclusion the level of consumers protection in drug marketing is not impressive.  A greater effort is needed on the part of the government to address the issue of consumer’s safety in the drug market.

 

TABLE OF CONTENTS

CHAPTER ONE:      INTRODUCTION                              1

1.1   Background of the Study                                         1

1. Statement of Problem                                              2
2. Objective of Study                                                    3
3. Research Questions                                                 5
4. Significance of study                                                        6
5. Scope of the Study                                                   7
6. Definition of Terms                                                  8

 

 

CHAPTER TWO:      LITERATURE REVIEW

1. Historical Dimension/Origin of Consumer Protect   9
2. Basic for Consumers Protection                               14
3. Marketing Concept on Consumer                            16
4. The Nigerian Consumer                                           18
5. Consumer Protection in Nigeria                                       22
6. Some Forms of Consumer Protection in Nigeria               26
7. Some Laws that Enhance Consumer Protection              30
8. The Role of NAFDAC in Ensuring

Consumer Protection                                               35

 

CHAPTER THREE:  RESEARCH METHODOLOGY

3.1   Source of Data                                                         37

3.2   Research Instrument Used                                      38

3.3   Population of the Study                                           38

3.4   Sampling Technique                                                        39

3.5   Determination of Sample Size                                  39

3.6   Method of Questionnaire Distribution                     43

3.7   Limitation of the Study                                            44

 

CHAPTER FOUR:    PRESENTATION, ANALYSIS

AND INTERPRETATION OF DATA

 

4.1   Presentation of Data                                                        45

4.2   Interpretation of Data                                              45

 

CHAPTER FIVE:     SUMMARY OF FINDINGS,

RECOMMENDATION AND CONCLUSION

 

1. Summary of Finding                                                        69

5.2   Recommendations                                                   71

5.3   Conclusion                                                              79

 

        Bibliography                                                            81

Appendix                                                                 83

 

 

OBJECTIVE OF THE STUDY

 

The objectives of this study are to.

1. Ascertain how safe the drug market is for the users in the country.
2. How much the government is involved in ensuring safety in the drug market.
3. To probe into the activities of companies in the light of marketing concept.
4. To find out how the activities of patient medicine dealers affect the safety of consumer of drug.