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EFFECTIVE MARKETING OF TELEVISION SERVICE IN ENUGU METROPOLIS

(A CASE STUDY OF ENUGU TELEVISION (E.T.V)

 

The project topics effective marketing of television service in enugu metropolis with a case of STUDY OF ENUGU TELEVISION (E.T.V) include: table of content, abstract, introduction , literature reviews, research methodology , data presentation and analysis ,summary of findings , conclusion and recommendation, reference, bibliography, questionnaire. place order for Marketing effectiveness of television service if you find it worthy 

 

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ABSTRACT

The research work titled “Effective Markeing of television services in Enugu metropolis was carried out to offer recommendation which if it is applied would enhance the performance of services organization.

During the course of study it was discovered that Enugu Television (ETV) which happened to be case study of the researcher used integrated marketing concept to achieve it set objectives, their advertiser, their viewer of company mutual benefits which they also have to put more effort on their services.

To solve the research problems of ETV based on the findings which is the inability to adequately adopt the marketing concept as regards to customers satisfaction in their operation.

The management of ETV have to utilize various techniques such as knowing their customers complaints by making use of public relations strategy and field survey as to achieve the best of television services.

The management should organize programmes such as workshop, seminars from time to time as to educate the staff on the method of improving efficient relationships with the customers.

Conclusively, if these recommendations are effectively applied, it will help in enhancing the efficiency and effectiveness of the services rendered or offered by Enugu Television (ETV) to its numerous customers.

 

TABLE OF CONTENT

CHAPTER ONE

1. Background to the Study
2. Statement of the Problem
3. Objectives of the Study
4. Significance of the Study
5. Scope of the Study
6. Limitation of the study
7. Definition of Terms

 

CHAPTER TWO

1. Review of Related Literature
   1. Theoretical Framework
   2. Marketing Defined
   3. Services Defined
   4. Characteristics of Services
   5. Marketing mix for services
   6. Marketing Strategy
   7. Performance problems in services organization

 

CHAPTER THREE

Discussion of Findings

CHAPTER FOUR

4.0   Summary, Recommendation and Conclusion

4.1   Summary of Findings

4.2   Recommendation

4.3   Conclusion

 

 OBJECTIVES OF THE STUDY

 

1.     To determine whether the services offered by E.T.V are tailored towards achieving customers satisfaction.

2.     To determine the extent E.T.V. programmes and activities are integrated towards achieving its objectives.

3.     To find out whether customers of E.T.V. are actually satisfied with the quality of services offered by E.T.V.

4.     Assessing the overall performance of the television station in the strengthen of its services.

5.     To determine the effect of the station in the market.

6.     Evaluating the marketing policies of the organization.

7.     Finally to make useful suggestions that will enhance or boost the performance of the station.