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THE PROBLEMS AND PROSPECTS OF MARKETING PETROLEUM PRODUCTS IN NIGERIA

(A CASE STUDY OF NNPC NIGERIA)

 

The project topic the problems and prospects of marketing petroleum products focus issues on the problems of petroleum product pricing.  petroleum products distribution .The project material content body includes:  table of content, abstract, introduction , literature reviews, research methodology , data presentation and analysis ,summary of findings , conclusion and recommendation, reference, bibliography, questionnaire. place order for the problems and prospects of marketing petroleum products if you find it worthy. 

 

ABSTRACT

 

The study on the problems and prospects of marketing petroleum products in Nigeria seeks to find out what causes or generated problems in the oil industry and tries to find a lasting solution to it for the benefit of all the public or consumers.

Data on this issue were collected through survey (questionnaire schedules) and that serves as a primary source of data to complement the secondary materials.

These data were analyzed and some interesting revelators were made for e.g. it was discovered that constant vandalization of oil pipelines, hoarding of petroleum products, striting workers constant power outage etc. contributed greatly to these problems.

It was also reveled that the independent marketers contributed immensely to the marketing of petroleum products in the country considering the percentage of

Petroleum products such as pms (super), DPK (Kero) and AGO (Diesel) that are lifted through them to the consumers.

          The data revealed the important role, which they play by distributing products to areas, regarded as unattractive by existing oil companies thereby reducing problems of artificial scarcity and marketing of petroleum products.

          The study recommends that more refineries should be built in the country to support the existing ones and locate them well on the basis of economic consideration rather than political considerations.

          Modern equipments should be installed together with refineries to ensure optimum capacity workage.

          The NNPC should open supply depots for 24 hours daily and motivate their staff to work effectively. Loans should be encouraged to build more filling stations at desired locations by independent marketers.

          Constant power supply should be encouraged to ensure a steady pumping, Loading and easy marketing of petroleum products.

          Vandalization, which is a menance to the government, should be properly checked and stopped by ensuring strictness and security are the oil producing areas.

          The oil producing areas should be properly compensated and motivated to ensure an end to vandalization.

          The first chapter indicates how and when the problems of scarcity and marketing emanated. The problems can hardly be appreciated without the background.

          The research involves it review, which was extracted from journals, magazines, Newspapers, textbook, symposium and Government statement.

Chapter three deals with research methodology. It includes sources of data, methods of data collection, population of study etc.

          Chapter four presented and analyzed the data collected in tables and figures while finally the chapter five summarizes the findings, conclusions and recommended some possible solutions to help put an end to marketing problems in petroleum products.

 

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY

 

          On various occasions between 1974 and 1978, many part of Nigeria were hit by frequent and acute shortage of fuel motorists spent hours queuing at the few filling stations that were open. Others resorted to obtain fuel at exorbitant price called “black market prices”. Most offices were empty as key officer drove out in search of fuel.

          The administrative and economic life of the nation became disrupted. Transport fare sky rocketed and prices of food stuff rose as food sellers had to pay for transporting their commodities/goods to the market.

          Pedestrians/inhabitants found it difficult to get transportation to their destination.

          The question on the lips of many people was “what is the cause of fuel shortage in the country? Some believe that tanker drivers and fuel haulage contractors to the greedy petroleum dealers who allegedly cashed in one reason or the other to board their fuel supplies only to sell in “black markets to willing buyers at higher or prohibitive price.

          Another reason given for this shortage was the break down on some storage equipment at the fuel deposits. It was them an Irony that Nigeria which is raped as the world producers of oil and which has 3 refineries with a net work of fuel pipeline and 19 main oil depots for easy distribution of fuel throughout the country should experience frequent shortage most of her towns.

          The oil dealers that had the responsibities of distributing the fuel products to the final consumers operating under the eight oil marketing companies such as Mobil, Texaco, African Petroleum (AP), EIF , Total Unipetrol, Nationals, Agip seemed not to provide the answer to this scarcity.

          The retail outlet survey conducted in 1977 by the NNPC to find out the number of retail outlets and filling stations showed that there were only 1352 retail outlets for marketing and distribution of petroleum products. It now showed the percentage share of oil marketing companies on a state basis throughout the country. For a coming as big as Nigeria which has a surface area of approximately 356, 670 square miles or 913, 075 square kin of Land area.

          This study and other subsequent events led the government to think that inadequate distribution of outlets in the country on the part of the major oil companies or the oil marketers could be the source of frequent acute shortage of petroleum products.

          By 1980, the government through the agent NNPC advertised for independent marketers a new breed of Nigerians interested in petroleum business to apply for government recognition to participate in the petroleum distribution trade in the country. In a government circular of 13th November 1980 from petroleum inspectorate Lagos to the Chief Engineer NNPC Port Harcourt. It was stated, “you may recall that government indicated about two (2) years ago to encourage Nigerian to participate in the distribution and marketing of petroleum product.

          To this effect about 260 two hundred and sixty Nigerians have been given approval by the commercial division of NNPC as independent marketers. He then confirmed on investigation that the total number of people given approval (provisional) to operate as independent marketers in Nigeria is “491”

 

OBJECTIVES OF THE STUDY

 

          The objectives of this study refers to the possible solution, goals, targets intended to be achieved by carrying out this research work these are

  • To find out why there are problems in the marketing of petroleum products in Nigeria.
  • To find out the marketing strategies adopted to ensure a lasting solution for the problem.
  • To know the kind of police being imposed on them to solve this problems in marketing petroleum product within Nigeria.
  • To know whether NNPC workers marketers are well motivated.
  • To find out if it is caused by the constant or frequent change of government.
  • To find out whether the oil producing areas are compensated accordingly.
  • To also find out what government has contributed to ensure that this artificial scarcity is solved.

 



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