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PUBLIC RELATION AS AND EFFECTIVE TOOLS FOR ACHIEVING CORPORATE GOALS. (A CASE STUDY OF DELTA STATE RADIO CORPORATION).

 

ABSTRACT

 

This project aims at the role being Played by public relations officer in broadcasting organizations like radio delta service.

Chapter is is the introduction part of this project and it also tells of the background of public relations unit in radio delta.

Chapter two reviews the literatures of other writers and elaborates more about them.

Chapter three dwells on the methodologies used in this research work.

Chapter four is based on the data, analysis and the result of the data collection and also the discussion of the result gotten.

Chapter five is the summary of the entire work and also the findings and recommendations for further study stated.

 

 

CHAPTER ONE

INTRODUCTION

BACKGROUND OF STUDY

 

Public relations practice is the planed, deliberate and sustained effort to establish and maintain mutual understanding between an organization and its public, “The analysis of this definition is that public relation activity is organized in business or programme and is not haphazard.

Further emphasis that the purpose of public relations is to make the organization or any entity for that matter under stood by others in business. This mutual understanding is thus between an organization and its public. As well public relations involves. “The establishment of nay business and organized it to resolve conflicts or areas of mutual understanding, interest and the establishment of understanding based on truth, knowledge and full information. “The importance of this is the need for more action to involve a variety of programs designed to promote and protect a company’s image or its individual products.

Public relations has often been treated as a minor element in the promotion mix, but the wise company takes concert steps to mange successful relations with its hey in public most companies have a public relations department that monitors the attitudes of the organizations” public and distributes information and communications to build good will. The best public relation departments spend time counseling top management to adopt positive programme and to criminate questionable practices so that negative public does not arise in the first place. They perform the following give functions:-

1.      Product publicity sponsoring effort to publicize specific products.

2.      Corporate communication promoting understanding of the organization through internal and external communications.

3.      Hobbling dealing with legislators and government official to promote or defeat legislation and regulation.

4.      Press relations presenting news and information about the organization in the most positive light.

1. Counseling: Advising management about public  issues and company positions and image during good times and cries. Alternately, what public relations doers in management is to systematically open up all possible avenues of communication and relationship for the advancement and good will of the organization that it is serving. Communication and relationship s basic forms of public relations functions are serious management considerations and integrals constantly employing the tools of marketing research actions and education to determine corporate direction and education to determine corporate direction and achievement in the context of pre determining corporate policy. The  management out let to each determining sector of on organization public must be kept health and devoid of any encumbrances that could disport or prevent the free flow of information like management itself, public relations had discovered the need for co-operative independence in its practice as an addition to its committed executive role

 

PURPOSE AND OBJECTIVES OF STUDY.

 

This study is aimed at unfolding the nature/state of public relation in broadcasting organizations.

1)      To research and then come at with a well analytical result of the role of public relations practically in Radio Delta.

2)      To assess the work done so far by the public relations practitioners in Radio Delta.

3)      To educate practitioners in the filed on the different steps to emulate, while promoting public relations activities in broadcasting organizations.