The researcher choose to study this topic the effectiveness of marketing information system in textile in dusting, a case study of textile mill limited onitsha in Anambra staff to enable the researcher evaluate information problems that helps mangers to manage the company appropriately, lack of timely information, inaccurate information system are in existence in the company.
In order to enable the researcher accomplish this study questionnaire oral interview and direct observation technique were used.
Moreso, the researcher found out that despite inadequacy of information generated by the company that , the available information is accurate timely and cost effective.
Also, he says that for the information generated to be adequate, the company must embank on employment of qualified staff to sue to the proper generation of information.
Furtherer, it was found out that general cotton mill does not generate information for their daily operations. And the investigation reveals that the information generated in the company is cost effective. Firm the hypotheses tested, it was found out that general cotton mill limited onitsha generates accurate information for its business activities.
Morteestill, it was found out that main in general cotton mild leads to profit maxima ion in the company. And from the data collected from the distributions, the was found out also that the company does not actually makes use of information’s given to them by the distribution and that is why they boil down to inadequate information.
The was research says that not only the distributors company of this, that the customers also send that the company does not makes use of their information.
Finally, it was found out that many customers came about the company’s product through mains from the above findings, the following recommendations were made.
1. the company on every activities catered on information generation.
2. they should improve on every activities centered on information generation
3. the company should try and be making use of the information generation by sales people, customers and distributors.
4. the company should see to the overall performance of reliant staffs.
5. also , he company should employ vilified staffs in heir computer department and try to retain their staff in the area of information generation in order to make for efficiency.
From the above recommendatory the researcher conclude that if the company strictly adopt and implement the recommendations made they will meet up with their expectations.
It has been observed in the relent years that marketing information system in any business is of great important.
Textile industry is not left out in the categories of business that needs marketing in formation system.
Modern business management has proved to be of most difficult task in Modern and technological breast through and in formation explosion that is meant to break advancement; in communication research, he need for constant changes of company’s products or sources to keep pace with technological advancement an sophistication in customers its, has are some of the things which modern organisation was to contend with.
When it is understood than in addition to these problems, the modern manger runs a business organization which is intimidating by its share size in running the organisation h always aims at having an edge over competition. In this case efficiency become a watch word.
However, in order to cope with these strong demands of modern manger of an organisation has no alternative but to attempt his system approach to businesses management. This is become today’s business involutes huge amount of capital, that any mistake in decision making can be costly these risks are associated with compulsive decision, more especially in such a large organization.
In Nigeria, the component tribes have different ways of clothing themselves.
In the traditional Igbo society we have mould from “
Oji to Akwete the Yoruba’s have their fames “Ofi” now know as ASo OKe .
The hausa and many other tribes have their own way of dressing respectively.
Some of these materials are head woven especially Akwete cloth and Aso Oke they are very costly.
Marketers are nil anger local but are international in scope. The organisation in question has previously. Has a limited area of business to control it has now found itself on uncertain ground when competing with similar organisation around if .
Moreso, he product life cycles of general cotton mill limited onitsha now required more sinful management in order to extract profit.
Since one manger has the responsibility for integrating a far-ranging rarity of marketing activities. The general cotton mill limited onitsha nee a good deal of information for efficient and effective mining of the organisation.
The company has to increase their method of marketing information system in order to proceed and develop information for such rapid planning and decision marking.
Again, the adherent of techniques which can provide information for effective business decision tools of the company, although the marketing information system is not entirely dependent n the use of computer, the evolution of these machine to the role of a relatively common place article in the company (GCE) and the development of qualifies personnel to work with these computer means good deal of information which previously could not be handled by order methods, can now be handled efficiently in general Colton mill limited Onitsha.
In order to stand the test and trials of time, the management of these organization unbars on a series of development activities to enhance their operation,. One of such development in the pursuit of company’s goals.
from the problem defined the research has the following objectives
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