African Petroleum Plc, Enugu, a marketer of petroleum products and chemicals know that public support and goodwill as well as good corporate image are very important for business success.
The objectives of the study are:
This study is actually intend to cover African Petroleum Plc and their public in Enugu state when asked the coverage in short, all aspects of the study as indicated in the study objectives were concerned. Relevant data based on the scope of the study were collected through desk research and field survey with structured questionnaire to two hundred and fifty (250) respondents comprising forty African petroleum staff, sixty shareholders, one hundred and twenty customers and thirty members of the press.
The results are as follows:
Based on the above petroleum’s public relations message media and quality of their overall services are satisfactory though their mobilization programmes and enlightenment campaign needs more efforts. We should know that there is no public relations effort is perfect, meaning that the public relation’s effort needs to be empowered upon and the time.
Public relations is a way for companies organizations or people enhance their reputations. This task typically performed by public relations professionals or public relation firms on behalf of their clients. Public relations usually involves communicating with the media through the media to present the clients in the most favourable way possible. It also often involves cooperative efforts with other people and organizations to create good will within the community and enhance the clients image.
Most public relations specialists assume that public relations is mainly useful for business that involves main stream household consumer goods with big name brands. Nonetheless, large companies that deal with basic commodities, such as oil sectors, also need effective public relations campaigns. In fact, strong and successful public relations is very necessary for oil companies today as there are some misconceptions about the industry relating to increase in petroleum price, energy security concerns and environment worries.
Effective public relations for oil sectors are meant to help the wider public further understand the industry. In particular, the African petroleum plc has been using public relations and media coverage to explain the recent increase in petrol prices. They explain that market forces have driven the price upwards, particularly as for developed economics such as China and India have become more industrialized. As a result, there is more demand for oil worldwide, but the supply of it has largely remained flat.
Oil companies in the Nigeria have focused on improving their communities both with the partners associated to the company and with the general public. African petroleum plc is an example of a Nigeria oil exploration and development company that has placed public relations and communications at the forefront of its business strategy. The privately held company is based in addition, Texas, and its core operation includes identifying the extracting resources from oil wells that were passed up or thought of as being not commercially able by drillers before hand. According to business reports, African petroleum’s estimated to have an annual revenue of about half a million dollars.
While drilling and extracting oil is a key component of the company’s mission. It interesting to note that it also has a communication element in its mission. One of its three core objectives is to provide open honest and direct communication to is partners. Fundamental to the oil company is the importance of long term, mutually beneficial relationships.
African petroleum plc has extended its relationship building mission to its public relations efforts too. This is evident in the positive contributions of its staff members to the wider community.
| 1 - 5 of 96 Reviews |