This study is designed to provide knowledgeable information on strategy in the marketing of industrial products. The materials in the study have been systematically presented in five (5) chapters.
Chapter one introduce industrial marketing and its associated concepts and philosophies as a basis for better comprehension on the topic.
In chapter two, related literature, previous studies and statutory requirements are reviewed.
In chapter three and four, methods used in collecting data and presentation are discussed.
Chapter five deals with summary of findings, recommendation and conclusion.
The objective of carrying out this research work on appraisal of strategy in the marketing of industrial products should include other things:
Following the above scenario, one should be in a position to make suggestion on the way of improving the marketing of products in Enugu State, based on the findings.
In Nigeria, there are manufacturing firms that manage to manufacture on small-scale basis. The manufacturing enterprises make such local consumable as garri pomade, detergents, sachet water, foot wears, garment, corn flour, cassava flour, and pastries including bread, cake, meat pie, fish roll, toast etc other relevant manufactured products include furniture items cement blocks and so on. It has however been observed that the quantity and quality of the products are to in-adequate to satisfy the needs and demands of consumers.
The terrible state of inadequacy of manufactured products has been attributed to certain problems which militate against the effective and efficient management of the small-scale manufacturing enterprises. The constraints have become frustrating and resistant. Consequently, fear is being entertained that small-scale manufacturing a firms in Nigeria may lack chances of success, growth, and diversification. Despite the ugly situation all hopes are not lost for the small-scale manufactures in Nigeria. Solutions can be found in the accurate identification, presentation and analysis of the problems and prospects of managing small-scale manufacturing enterprises in Nigeria. The researcher id determined to provide the said solutions.
Some of the Problems Includes:-
1. Lack of infrastructural facilities such as good road, pip-borne water, telecommunication services, electric power and industrial estate.
2. Inadequate funding
3. Scarcity of technical man-power
4. Ignorance of available incentives provided by government and other agencies.
5. Lack of well-equipped maintenance workshops.
6. Frequent changes in government policies by successive administrations.
7. High cost of and difficulty in, obtaining needed raw materials, and so on.
In the face of the problems of managing small-scale manufacturing enterprises in Nigeria, it can be convincingly shown that small-scale manufacturing enterprises in Nigeria have hope of chances of surviving and performing even much better.
The chances or prospects comprises
1. Creation or awareness about available incentives provided by the government.
2. Recent rehabilitation of vital and basic infrastructural facilities like roads and electric power supply.
3. Family ties and patriotism
4. Availability of market for manufactured goods.
5. Small initial capital which one or two investors can provide.
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