This study is mainly to ascertain the effects of road transportation mode on the marketing of consumer goods in Nigeria.
The following were the objectives of the study:
The study among other revealed the following:
That road transport affect the marketing of consumer products in Nigeria.
Consumer goods charges high due to high cost of transportation.
Based on the findings of the study, the following recommendations were made:-
The identification of the problem – based on the problem and finding of the study, some useful recommendations are made towards growing more foods.
I still use this medium to advice that government should put eye on the poor road network so that consumers will not find it difficult in marketing their products.
Food production is geographically dispersed and the task of linking the several food production centres with the consumption centres instance is critically dependent on physical distribution:
(According to Owen 1969:86) that the wide variety of Nigeria food would not be available without the complex of transportation system which serves the food industry farm product, therefore depend upon transportation for the creation and preservation of their value.
Based on the above reasoning, the impact as well as very important to the road transportation system is also investigated the study with a particular reference to the marketing of consumer goods in Enugu metropolis. The quest to achieve self sufficiency food production is one of the highest priority areas facing most of the worlds people today, it is also a problem that threatens to worsen rapidly in the years ahead (According to Okereke 1984:4:6:60) on the road transport on the marketing of consumers goods that the interaction between transportation and consumers economic development is always a subject of theoretical interest and practical importance while some regard transport improvement as indispensable to an acceleration of the development process, others look at transport development as a result of rather than a cause of economic development.
(Nigeria trade journals, vol, 9 No 1 January/March 1961) report on nation food and organization conference (FAO) that the food requirements of the developing nations will increase by a staggering 125% by 1989. On the other hand problems relating to rural inaccessibility have continued to play the world and in particular Nigeria distribution. It is on this basis that government and transport policy makers should intensify efforts to improve the transportation system especially in road network system. Their collective or individual efforts and endeavors should be directed towards fighting a war against hunger, and providing necessary transport facilities and services and contribute to judicious investment decision in related areas that can help assure the supply of additional food and its distribution to consumers.
However, it becomes a matter for debate and intensive inquiry whether it is beneficial to extend and improve transport facilities as development proceeds or whether the available limited capital resources should be (hopefully more efficient and beneficial) invested in other sectors of economy.
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