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THE IMPACT OF MARKETING INFORMATION SYSTEM ON THE MARKETING OF INSURANCE POLICIES

(A CASE STUDY OF NICON PLC ENUGU)

 

CHAPTER ONE

INTRODUCTION

1. BACKGROUND OF THE STUDY

 

In all sectors of the society t here is a disaster which takes many forms and no human being is immured to them. There is no way of knowing who will have a loss or when a loss may happen. But at least some of the money problems where met up by a group pf people who come together to bear risk of others these people are known as insurance.

Companies compensate or indemnity the return for the financial loss suffered as a result of those risk of life. They do not set out to laminate the loss and cannot stop the disaster or misfortune from occurring but rather they suffer the blow in a purely financial sense of offering monetary compensation to the nation.

This project is developed so that most of the work done manually in the insurance companies will be carried out using computers with the aim to achieve efficiently and accuracy in the operations of the business (underwriting) and also to make the takes of marketing insurance managers easier to providing them with additional information.

In developed countries, insurance companies are the second largest users of computers, but its use in Nigerian insurance companies and comparatively very low. There are several areas of application of computers in insurance companies apart from the ones mentioned above. The use of computers in insurance companies try to guard themselves against staff shortage, in addition to performing the administrative work associated with customers polices like keeping record of customers, proposal calculations of premiums and claims when necessary.

 

1. OBJECTIVE OF THE STUDY

 

The researcher claimed it necessary to carry out this work so as to point out those areas where marketing insurance companies lack behind.

The objective of this study therefore is

1. To find out the extent of Nigerian lack of insurance Knowledge  
2. To determine the important of marketing insurance in Nigerian
3. To know the effective of marketing insurance policies.
4. To find out the capabilities of whom to insure.