The project, Effective marketing strategies for Rental Organization a case study of Sabio Rentals, has the objective of looking into the marketing strategies Sabio Rentals is applying that attracts customers. And also to find out the reason for customers perception of the companies charges, to also find why customers are still satisfied with the services rendered to them by Sabio Rentals.
The population of the study is composed of the customers of Sabio Rentals company and its relevant staff the sample size for Sabio Rental management is 24 while that of customers that of the is 350. During the test of hypothesis it was noticed that sabio was lacking behind and needs to really wake up before it will late for them. Having collected arranged and analysed the data, it was observed that Sabio Rentals does not advertise because they feel they are rendering a better services and at such should bot advertise and also does not apply tools of marketing mix, it was also observed that Sabio Rental does not care to find out if customers are satisfied with its services or not. The continued existence of Sabio Rentals depends on the satisfaction of its customers.
The researcher finally recommended that an aggressive promotional campaign should be used by Sabio Rentals, backed up with improvement of performance and that management should improve in the quality of their service as this will provide competitive edge.
In Nigeria today, many Business and organization are established and they strive for the actualization of some preconceived objectives. However for any Business or organization to succeed it must incorporate some elements of marketing into its polices and programms.
Therefore, for us to effectively appreciate marketing of Rental services, it becomes important that we understand firstly what marketing of rental services is all about before proceeding into what its meant by Rental marketing.
Marketing could be defined as the management process responsible for identifying, anticipating and satisfying customers requirement profitably ( The British institute of marketing 1989, P.1)
Marketing could also be viewed as a social and managerial process by which individuals and groups obtain what they need and want through creating, offering and exchanging product of value with others (Kotler 1991 I P.10).
Service could be defined as any activity benefit or satisfaction that is offered for sale, it is essential intangibly and does not result in the ownership of any thing. Its production may or may not be tied to a physical product. Rentals could be seen as a means of giving out items out to individuals to acquire temporary possession of that tile for a period of time in which case involves a lot of things such as monetary transaction time factors, risk bearing against these items, in others words restricted with agreement guarding the two parties concerning any damages.
A lot of emphasis has been made towards customers difficulties on acquiring Rental services, as at late 80’s people do not find it easy to carryout their programme successfully because a need might arise in the sense that the celebrant may have an interest of cooling his /her drinks or even keeping the environment comfortable for guests.
Again the customer may also which to organize for a particular type of dish for the guests but fails to locate any Rental company to be awarded the contract. Then such inconveniences and improper arrangement of occasion carried out by individuals attributes an impact on Sabio in establishing Sabio Rental services company.
Sabio Rental services was established on September 1992 by chief John Amadi of Port –Harcourt city local government Area in Rivers state. Sabio Rentals is located in port Harcourt metropolis at N162 Aba Road Port Harcourt. This services focuses on entertainment package. Which came into existence to maximize customers suffering from an item or service, they may want to obtain during their celebration.
Sabio Rental services is profit -oriented business hence aimed at satisfying customers needs, sabio services is always on the move with innovation. Sabio’s ideas and original concept is to always bring you tomorrow’s entertainment today.
Customers of various services are asked to call in today and get spoilt of their service because when it comes to intelligence and original concept sabio leads for other to follow.
Sabio started his Rental service with few numbers of chairs and America tents, including some smaller shade and one loading van. At the year 1995, lots of improvement was made thereby increasing some of their items to a larger number. Such as chairs was increased to one thousand number, tents to a number of eight and has up to three cooling vans.
As the year goes on, the company continu8es to expand in its business, in 1997 the company also has an increase of ten numbers of tents and four cooling van, on the same year the companies activities involved contracts business which was awarded to them by the Rivers state Government. The first contract they won was to rebuild Isaac Boro Park into a different marketing outlook like amusement park, entertainment park, celebrate park, relaxation park etc.
Sabio’s contracts did not end in Port-Harcourt metropolis; it goes wide range in the whole federation such as building private leisure park at Calabar metropolis.
Sabio Rental services company also has its branches at Akwa Ibem, Bayelsa and Delta state where the same services are been rendered.
The increased changes in the market place have made it necessary for Rental business to become more marketing oriented. In the offering of these services, they aim at satisfying their customers needs as well as fulfilling their own organizational goal.
| 1 - 5 of 96 Reviews |