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THE EFFECTS OF   ADVERTIMENT   ON THE   SALES  OF  A  TOBACCO  PRODUCTS.

(A CASE STUDY OF  ST  MORITZ CIGERATES  IN  ENUGU)

 

ABSTRACT

The  research  work  was   carried  out   to  investigate the   effect  of  advertising  on  the  sale  of  tobacco  products  in the  state  (case  study  of  st  moritz  cigerate).

The  question  that  pervades   most  people  minds  everyday  remained  the   same.  Can  consumer  buy  a  product  merely  for  its d advertisement   clam  that  its  relative  needs?  If  so  how?  Consequently,  the  problem  was  identified  not  to  be  whether  advertising  it  self  can  arouse  interest  or  force  one  to  purpose  a   product  be   may  not  have  purchased.

Both    primary  and  secondary  data  were  used  for  the  study.  The  secondary  data   came  from   review  of  documented  materials.  The   primary   data   were  obtained  with  the    help  of  questionnaires.

Questionnaire s  designed  and  administered  to  the  sellers  consumers  of  st   moritz  in  question.

Three  hypothesis  were  formulated  and   statistically  tasted   for  acceptance   and  rejection.

The  finding  of  the  study  show  that,  though   advertising  can  raise  interest  and  urge,  but  it  cannot  face  a  consumer  to  purchase  against  his  wish.

 

CHAPTER ONE

1. BACKGROUND  OF  THE  STUDY

 

In  Enugu,  there  are  business   firms  that   are   managed  on  advertisement  on  the sale   of  tobacco  products,  the  business   involved  in this categories   include,  local  consumable   as  cigerates   like  st  mortiz,  benso,  donshester, reothmartis  and  other  relivant  business   here  include  branvy  items. 

The  terrible  state  of  inadequately of  these  products  has  been  attributed  of  unequal  and   efficient  management   of  the  advertising  on the  sale   of  tobacco  product  in  Enugu  state  these  constraints  have  frustrated  those  in  the  sector that   fear  of   source,  growth  and  diviersification  are  entertained.  Despite  the  ugly  situation  all   hopes  are   not  lost  for   the  effects  of  advertisement   on the  sale  of  tobacco product  in  Enugu  state.

According  to  Edoga (1997)Advertisement reflects at  public   customers and  is  a  vital   part  of    infrastructural  facilities  such  as  good  road,  part  of   infrastructural  facilities  such  as  good   road,  telecommunication  products.

1.  lack  of  infrastructural   facilities  such  as  good   road,  telecommunication  products.

2.  inadequate  funding 

3.  scarcity  of   technical  man  -  power.

4.  ignorance  of  avoidable  incentives  provided  by   government   and  other  agencies.

5.  lack  of  well   equipped   maintenance  workshops. 

6. High  cost  of  effects  of  the  advertisement  on   the  sale  of  tobacco  products  in  enugu  state.

It  can  be  convincingly  shown  that   effects  of   advertisement   on the  sale  of  tobacco  product  in   enugu  hence  hope  of  chances  of  serving  and  performing    even  much  better  in  the  face  of  effects of  advertisement.

 

The  advantages  of  tobacco  products.

1.  creating   on  awareness  about  avertable  incentive  provided  by   the   government   to those   in the  business.

2.  Rehabilitation  of  vital  and  basic  infrastructural   facilities   like  roads  and   electric  power  supply.

3.  Availability of  market  for  manufactured   goods. 

4.  government   assistance  in  providing  raw  materials  for  the  investors.

5. government   assistance  in  providing   capital  for   in   pending   investors.