This research project is very crucial study for pronto beverage (Cadbury foods) in Enugu metropolis. The study was motivated by the necessity to evaluate the effect of labelling in the objectives of this project are:
1. to determine he extent to which labelling of a product create benefits to the producers such as promotion, economy and convenience etc
2. to ascertain the economic importance of labelling
3. to measure the level of satisfaction of consumers from c Cadbury labelling.
To solve the research problem, primary and secondary data were collected. The respondents comprised the events staff /management and customer of the company.
In organizing and presenting data collected, tables, frequencies and percentage were used . the various hypothesis were; at 85% level of significance summarized and they literarily answers the hypotheses as well address the objective of the study findings include
Labelling is a good means of promoting products.
Recommendations based on findings having identified the various benefits and functions of labelling the sale of pronto beverage, such as in Cadbury food as the labeller in the company will now be in the position to know the factors to be in the position to know the factor to be emphasized on or when developing or designing labelling. The labeller should appreciate the function of labels not only as product development instrument but also more important as promotional tool. They should give adequate attention to decision on labelling and embark on research ad development along with the trend in the firm. They should employ the help of seasoned artists to advice them on the use of colour and graphics.
Finally, he role of labelling in marketing of consumer product should be a must for all consumer products companies most especially Cadbury foods. He management that embraces this will have one or more weapon at their disposal too win the discretionary naira of future consumer.
In conclusion the study fondant that labelling must be managed in close relation with other aspects of marketing .Cadbury foods as well as other markets of consumer goods should continue to realize that it cost a lot money to reach many people and labelling will be more cost effective
Many physical products going into the market have to be labelled. Labelling can play a minor role in the inexpensive hand ware item or a major role in the cosmetics and some ;labelling such s he coke bottle and the omo detergent etc.
Some marketing have considered labelling as component of the marketing mix, along with product price, and labelling as element of product strategy. Because of the possibility of misleading the % regulations for specific industry. The food and drug administration FDA also require that processed food procedures should include nutritional labelling that clearly state the amount of protein, fat, carbohydrates and calories contained in a product, as well as their vitamins and minerals contents-
As a percentage of the recommended daily allowance, the FDA has recently launched a drive to against the potentially misleading use of such description as lightfiber, No chalets level and others. Consumerists have babied for additional belling laws to require open dating to describe product freshness, unit pricing to state the product cost, standard measurement, unit great labelling (to rate the quality level of certain consumer the percentage of each important ingredient decision must be made on temper proof. device which a product safety is involved, the various labelling elements must be harmonized with decision on pricing , advertising an other marketing element.
After the product has been labelled it must be tested.
Engineering test are conducted to ensure that the labelling stand, up under normal condition and visual tests to ensure that the script id legible and colour harmonious and dealer test to ensure favourable consumers response like that of pronto beverage- a Cadbury food drink.
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