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INSTITUTE  OF  MANAGEMENT  AND  TECHONOLGY  (IMT)  ENUGU

THE EFFECTIVENESS OF PUBLIC RELATIONS IN THE OIL SECTOR

(A CASE STUDY OF AFRICAN PETROLEUM  PLC IN

ENUGU METROPOLIS)

 

ABSTRACT

 

The  corporate   image  of  African  petroleum  plc  Enugu, A  marketer  of  petroleum  products  and  its  subsidiary   is  a  reflection  on  public  relat ion  and  good  -  will  supports. The  effectiveness  of  public  relations   is  a 

major  index  in  assessing  the  overall  performance  of  the  company:  the  public  relation  becomes  a  connect  among  the  various  components  of  the  company  that  defines   its  organogram  ranging  from  its  staff,  shareholders,  customer  and  of  course  members  of  the  press. It  is  true that  relationship  with  the  public  that  some  problematic  areas  are  identifies with  a  view  to  adjustment  to  better  save  republic  which   considered  the  ultimate  consumers  of  their  products.

       Public  relation  programmes and  quality of   embark  on  the  study : the  objectives  of  the  study  are;    

      To determine the extent of AP’S public Relations messages accessibility to their publics.

1. To determine whether AP’S public relations practices influence the opinion of their publics.
2. To find out if the largest audience of the African petroleum consider their public relations practices a adequate.
3. To ascertain whether the AP’S public relations department is rated high in term of its efficiency.
4. To know whether the right public relations media were being used.

 

CHAPTER ONE

1.2 BACKGROUND TO THE STUDY

 

       The history of African petroleum Plc date back to 1954 when the then British petroleum BP company Limited, brought up the assets of Atlantic refining company on the West African coast ten years later (1964) that company was incorporated in Nigeria as British petroleum of Nigeria Limited which of course is a subsidiary of the world wide British petroleum Group that marketed petroleum product throughout the Federal Republic of Nigeria. In 1978, the company changed from a private company to a public company, when forty percent (40%) of the shares were sold to Nigerian citizens in compliance with provisions of the Nigeria Enterprises promotions degree of 1977. On the 31st July 1979, the Federal Government acquired the sixty percent (60%) share in British petroleum (BP) Limited, just to making the company wholly Nigeria affair. As a result, the name of the company had to change African (AP) Limited which was in November 1979.

       Accordingly, 20% of the Federal Governments 60% shares in African petroleum were offered to the public in March 1989 in fulfillment of its privatization policy. The share were seven times over subscribed during the exercise, thus increasing the number of share holders from about fifty thousand to one hundred and sixty thousand share holders. The company’s currently paid up share capital of N 86.4M which of course is the largest in the country.

       As a marketer of refined petroleum in Nigeria, African Petroleum (AP) procures and distributes petroleum products like petrol (PMS), Diesel oil  (AGO), Household kerosene or Domestic petroleum kerosene (HHK/DPK), Low poor fuel oil (LPFO), Liquefied petroleum Gas (LPG), fuel oil, Jet-A-1 (Aviation furbric kerosene) etc the company also manufacture and market a wide range of lubricants, insecticide and chemicals. This company’s operation marketing areas are Kaduna, Kano, Port – Harcourt, Warri.