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MANAGING A CO-OPERATIVE SHOP AS A SMALL TRADING VENTURE (A CASE STUDY OF MARKETING DEPARTMENT MINI SUPERMARKET IN I.M.T ENUGU)

 

ABSTRACT

This study intends to investigate the managing a co-operative shop as a small trading venture.  A case study of marketing department mini supermarket (I.M.T) Enugu. Specifically, the study tends.To find out if best location of business automatically lead to effective management of co-operative shop.

To find out if incentive such as bonus, free gift, and discounts are properly introduced for attraction and retention of customers. To determine the extent of which owner managers of co-operative shop use product line and product diversification for the growth of their business. Also, in the process of executing this research work, the researcher takes adequate care to structure a simple quest once which was distributed personally to the respondent, by hand and collection was also done by hand in order to generate primary data while secondary data was gotten through the use of book, journals, magazine published by different authors. The population for this study both for the owner / managers as nine (9) stay unstapled and for member/customers to be was given by the secretary to the marketing department as part of oral interview conducted by the researcher.  However, Bowrley’s formular was applied to determine the sample size of the member /customers since the population was considered too big to handle by the researcher.  Therefore, total number of completed and returned questionnaires for owner/mangers is nine (9) while for member /customers is two hundred and sixty four (264).

After throughout investigation and proper analysis of data, the researcher discovered the following to be the major findings.

-        That capital is the prime factor to be considered in establishing a co-operative shop.

-        That strategies adopted by marketing department mini          supermarket are value, efficiency and sensory    strategies. 

-        That location has contributed very adequate to the       success of the venture.

-        That incentives such as bonus, free gift and discounts were not properly used for attraction and retention of       customers.

-        That product line and product diversification were not          used by this shop.

-        That most co-operate shop, fails due to mismanagement        of such venture.

However, from the findings stated above, the researcher than conclude that whoever wants to establish a co-operative shop should go ahead and do so for the fact that all the resources for effective management of the shop are put in place.

Finally, having gone through the research based on the findings and conclusions drawn above, the researcher recommends the following:

-        Any group of persons wishes to establish a co-operative shop as a small trading venture should go ahead and do that.

 

-        Substantial capital should be given priority before establishing a co-operative shop.

-        The owner / managers of co-operative shop should maintained the usage of value, efficiency and sensory strategies as their survival strategies.

-        The location of their business has contributed to their success therefore, they should maintain it.

-        product line, product diversification, bonus free gift and discounts should strictly by used by owner / managers.

Finally, all the activities of co-operative shop should strictly be managed by owned / managers to avoid business failure.

 

LIST OF TABLES

The following are the list of tables used for owned manages.

Tables

1.       Factors to consider when establishing co-operative shop

2.       Member / customers patronage

3.       Strategies adopted by the shop

4.       Extent of realizing the objectives

5.       Contribution of location to the success of the venture

6.       Evaluation of product line and product diversification

7.       Extent of incentive for attraction and retention of customers.

8.       Market segmentation

9.       Criteria used for segmenting the market

10.     Failure of co-operative shops due to mismanagement

11.     Educational status

12.     Category of stay classification

13.     Number of shop attendant

For Customers /Member

 

TABLES

1.       Place of purchase of grocery items

2.       Visitation day to the shop

3.       Awareness of incentive

4.       Classification of incentives offered

5.       Extent of Incentive offered for patronage

6.       Extent of quality goods and product diversification

7.       Usage of market segmentation

8.       Development and growth of the nation by co-operative shop.

9.       Seeing co-operative as a big threats to other supermarket.

 

TABLE OF CONTENT

CHAPTER ONE

Introduction                                                                                                                        1

1.1     Background of the study                                                                   1       

1.2     Statement of the problem                                                                  3

1. Purpose of the study                                                               4
2. Scope of study                                                                       5

1.5     Research Questions                                                                 5

1.6     Significance of the study                                                                   6

1.7     Limitation of the study                                                            7

1.8     Definitions of Terms                                                                8

Reference                                                                                 10

CHAPTER TWO

2.1     Meaning of co-operative                                                                   11

2.2     concept of trade in business                                                    14

2.3     Location of co-operative shop                                                 16

2.4     Shop keeping as a small trading venture                                 21

2.5       Modern trading strategies                                                                            23

1. Strengths and weakness of small retailer                                        25
2. Summary of Literature Review                                                                   28

Reference                                                                                                  &nb