Product is a very important part of the marketing mix, and consumers want and satisfaction serve as the yardstick for creating it. Hence products must be designed with the market’s need in mind. This essay writing intends to look at the basis for planning changes in marketing strategy which allows a management to take a corrective course of action. As a matter of fact, products like human beings have life span and they can die. The danger in the death of an organization product is that it could result to the closure of the organization business operations. In the light of this, it is therefore a necessity for organizations to adopt the new product in order to remain in business and have a sustainable and a new market.
A product is defined by Kotler as anything that can be offered to a market for attention, acquisition use or consumption. It includes physical objects, services, places, organization and ideas. While Holloway and Hancook view a product as any bundle of features from toothpicks to watch repairs. To Boone and Kurtza, product presents a bundle of physical, service and symbolic characteristics designed to produced consumer want and satisfaction.
All these definitions and other point to the fact that product is a very important part of the market mix, and consumer want and satisfaction serve as the yard stick for creating it. Hence products must be designed with the markets need in mind.
In marketing, product is viewed as having dimension or layer reference to figure.
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