CULTURAL INFLUENCE OF FOREIGN PROGRAMME IN BROADCASTING (A CASE STUDY OF ‘CHANNEL O’ PROGRAMME ON ENUGU RESIDENTS)
ABSTRACT
This survey seeks to examine the influx of foreign television channels like ‘Channel O’ on the culture of third world countries like Nigeria. It assumes that foreign programmes in broadcasting have debase the culture of Nigeria. The researcher uses the survey method with techniques, like questionnaire administration and interviews. In the bid to achieve her aim, the researcher uses Enugu, as her case study and studied the two local government areas that make up Enugu city that is. This study calls for the re-awakening of broadcast regulatory bodies like the National Broadcasting Commission (NBC) censorship board, broadcasting stations, parents among others to their responsibilities to the society. The recommendation and suggestion at the end of the study will go a long way in correcting this anomaly.
TABLE OF CONTENTS
CHAPTER ONE
INTRODUCTION 1
REFERENCES 13
CHAPTER TWO
LITERATURE REVIEW 14
2.0 INTRODUCTION 14
2.0.1 THE NIGERIAN BROADCASTING MEDIA 19
2.0.2 THE NIGERIAN CULTURAL HERITAGE 21
2.1 THEORETICAL FRAMEWORK 22
2.2 PROGRAMME CONTENT OF NIGERIA
BROADCASTING MEDIA 23
2.3 OVER DEPENDENCE ON FOREIGN PROGRAMME AND ITS CONSEQUENCE. 27
2.4. ‘CHANNEL O’ PROGRAMMES YOUTH AND MORAL 30
2.5 FOREIGN PROGRAMME AND CULTURAL INFLUENCE 32
2.6 SUMMARY OF LITERATURE REVIEW 34
REFERENCES 36
CHAPTER THREE
TECHNIQUE 38
REFERENCES 42
CHAPTER FOUR
INTRODUCTION 43
REFERENCES 64
CHAPTER FIVE
SUMMARY, CONCLUSION AND RECOMMENDATION
REFERENCES 72
BIBLIOGRAPHY 73
APPENDIX 78
CHAPTER ONE
INTRODUCTION
Digital Satellite Television (DSTV) came from satellite communication network called (Pertec) which act as mirror in the transmission process, beaming the service providers signal back to the satellite dish.
DSTV have 32 channel here in Enugu State these include CNN, BBC world, sky news, movie magic, movie magic 2, Mnet, Africa Magic, Discovery channel, MTV, cartoon network etc.
The Electronic media Network limited (M-Net) was founded in 1985 (http://www.mnet.co.2a/emc/) as South African’s first private subscription television service. The first broadcast comprising one, 12 hour channel went out in October 1986. Today mnet boasts an array of general entertainment and rich channels and broadcasts to over 23 million subscribers in 41 countries across Africa (http:/www.mnet.co.2a/emc/) which Nigeria is one.
‘Channel O’ is located at Randbury in South Africa (Channel O@mnet.co.2a).
‘Channel O’ which is m-net 24 hours music lifestyle channel made its debut in Africa on Friday 17th October 1997 at 6 pm with its first show up close featuring Joe Nina.
‘Channel O’ is committed to bringing its viewers the best they’re ever seen, featuring the best in African music, to smooth jazz, inspirational sounds, hardcore rap, wicked reggae, sweet soul etc.
‘Channel O’ broadcasts news on music star as well as the music industry 24 hours daily.
The over exposure of third countries to foreign programmes has given risen to the following problem:-
One of the most topical issues experienced by third world countries in international communication is the level of influence foreign programmes have on their culture, foreign programmes are programmes broadcast in countries other than where they are produced. These programmes comes in form of news, documentary, drama, music and others.
In 1992, the Nigerian Broadcasting commission under the Federal Military Government promulgated decree No. 38 which has the following cultural objectives.
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