MASS MEDIA COVERAGE OF RURAL DEVELOPMENT NEWS; A CONTENT ANALYSIS OF THE CHAMPION, GUARDIAN, POINTER AND DAILY STAR NEWS PAPERS
ABSTRACT
Suffice it to say that a lot of research has been made in the area of the role of Mass Commutation / media in national development as well as rural development. The incontrovertible point has been that there can be no meaningful national development without rural development . as an off shoot and most integral part of a country, the need for priority in rural transformation cannot be over emphasized. The mass media as a vehicle for information gathering and dissemination has a major role to play in the area of rural development. In the light of the above, the researcher close the topic mass media coverage of Rural Development News; A content Analysis of The Champion, Guardian, Pointer and daily Star Newspapers. This is in view that the finding and conclusions derived from this study will go a long way to determine the contributions and impact of the nations mass media (particularly Newspapers) in the area of rural development and at the same time make useful suggestions for the attainment of desirable results in this aspect.
TABLE OF CONTENT
CHAPTER ONE
OF TERMS 13
CHAPTER TWO
CHAPTER THREE
CHAPTER FOUR
CHAPTER FIVE
BIBLIOGRAPHY 61
APPENDIX 64
CODE CATEGORIES 65
CODING INSTRUCTIONS 65
CODING SHEET 67
CHAPTER ONE
INTRODUCTION
To achieve National development, rural development is a Sine- quanon that can not be jettisoned. The hope of developing Nigeria and all other developing countries lie in the development of our rural areas.
The mass media stands out as “filler” of the communication gab between the government and the rural dwellers on one end and the urban and rural populace on the other end. By this, the mass media (especially community Oriented ones) succeeds in making the rural citizens active participants of the government of the day as they become aware of polices and programmes of the government and equally work towards being benefactors of these policies and programmes. By and large, wide publication of rural development news will undoubtedly serve as a catalyst in bringing about meaningful development to rural communities, which will in turn boost or improve on the standard of living .
With improved living standard for the rural populace, the age-long problem of rural-urban migration would be drastically abated. When this is done, there will be a rational development in the country, a situation that gives room for a comfortable harnessing of both mineral as well as human resources in their places of existence.
A careful observation of the quality of life of rural dwellers vis-à-vis that of urban dwellers in the country shows that not much has been done by the government to improve on the lot of the rural masses. The emphasis has been on urban development.
The mass media has a role to play in rural development through the level, quantity as well as quality of rural development news it disseminates.
The fact that our rural communities stand out as the food basket of the nation can not be thrown aside and for this, it becomes imperative that these rural arrears be given important place in the scheme of information.
Besides, development of rural areas is an inevitable and indispensable condition for diversification of the indispensable condition for diversification of the economy. And equitable distribution of wealth and social amenities is the only panacea for urban- rural migration with it’s alternant problems of over population, hunger, moral decadence, pollution, out break of epidemics, insecurity; unhealthy living, inadequate accommodation and high cost of living.
It is against this background that the researcher embarked on this study mass media coverage of rural Development news A content Analysis of the champion Guardian, pointer & Daily star newspapers.
1.2 STATEMENT OF THE RESEARCH PROBLEM
This study is geared towards the Nigerian mass media and the extent to which they cover rural development news, with a view of determining the level of commitment of the nation’s press towards rural transformation and emancipation from the doldrums and shackles of poverty, low standard of living, illiteracy, Unemployment, epidemic and diseases.
In the absence of community Newspaper like the “community concord” purely devoted to the coverage of rural activities, this research work is pre-occupied with the task of ascertaining whether the amount and quality of rural news carried by urban mass media (with special concentration on the newspaper) are sufficient and capable enough to bring the much desirable development in the rural communities .
Using four newspaper as a point of reference, the study in set to find out the reasons for the low coverage of rural news by Nigerian Newspapers with reference to such factors ass the location of the newspaper and ownership.
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