The purpose of this study is to X-ray the uses of advertising in a corporate Organization in its areas of operation which mainly publics. But as a result of some constraints, this work has to be limited to the first Bank of Nigeria PLC only which is the case study.
Chapter one contains a general discussion on background study of first Bank of Nigeria PLC and Advertising.
The second chapter treats the literature reviews as it relates to advertising and corporate Organization .
Chapter three deals with the research methodology and research design of the study, the method used and techniques of analyzing the questionnaires.
The data got from the research survey were analyzed and interpreted. Also, similar questionnaires were compared.
Finally, notes, the summary of findings, recommendations and conclusions, even bibliography made by the researchers are all in chapter five
For proper understanding and perception of this work, it will be wise to trace the historical background of the bank under case study which is first Bank of Nigeria Limited, in line with background of uses of advertising .
Founded in 1894 by a shipping magnate from Liverpool, Air, Alfred Jones, the bank commenced as a small operation in the office of Elder Dumpster and company in Lagos State. It was in Cor-porated as a limited liability company on march 31st, 1894 with head office in Liverpool. It started business under the corporate name of the bank for British west African (BBWA) with a paid- up capital of 12,000 pounds sterling after absorbing its predecessor, the African Banking Corporation, which was established in 1892. due to the impressive growth they worked closely with the colonial government in performing the tradition function of a central bank such as issue of species in the west African sub- region.
To justify its west African coverage, a branch was opened in Accra, Gold Coat Ghana in 1896 and another in free town, sierra-Leone in 1899. These mark the Genesis of the bank’s operations. The second branch of the Bank in Nigeria in was in the old calabar of cross – river State in 1990 and two years later, services were extended to Nigeria, with a network of 315 branches opened throughout the branch network in the industry.
To satisfy the needs and services of its customers, first Bank of Nigeria has diversified into a wide range of banking activities and services. These include corporate and retail banking, Registration trusteeship and insurance brokerage. To take advantage on several restructuring initiatives. In 1957, it changed its name from bank of British west Africa to bank of West Africa.
In 1964, the bank was incorporated locally as the standard bank of Nigeria limited in line with the companies decree of 1968. changes in the name of the bank also occurred in 1979 and 1991, to first Bank of Nigeria limited and first Bank of Nigeria PLC respectively. In 1985, the bank introduced a decentralized structure with five regional administrations.
This was reconfigured in 1992 to enhance the bank’s operational efficiency in 1996, the bank introduced the FBN century II project to revolutionary its operations in line with the dynamic of the environment. The bank has continued to be leader in financing long term investments in the economy, which was demonstrated in 1947, when the first long- time loan was advanced to the colonial government . To demonstrate its commitment to its customers and the development of the Nigeria economy, the bank has since broadcast its loan and credit portfolios to various sectors of the economy.
The bank has tremendously judging from a number of parameters including number of branches, growth in deposit base, asset size and size of loans and advances.
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