The Enugu State Broadcasting Service (ESBS Radio I) Enugu like many other electronic media establishment in Nigeria has been carrying out its communicating functions of informing, educating, entertaining, persuading and public enlightenments and advertisements and other social programmes using the social scientific methods of questionnaire survey and depth interview methods in the project work, the work is handled in five chapters.
Chapter one introduced the electronic media and the guide on the handling of the topic and significance/rationale of the study. The chapter two continued with reviewing literature which ex-rayed the summary of related literature reviewed. Chapter three explained the research methodology used to study the topic. The research methods include the questionnaire and survey method and interview while in chapter four data presentation and results summary of results findings are made relevant to research questions. Chapter five finally handled the discussion, implications, recommendations discussion of results and conclusions.
Finally, it was found out that ESBS radio I, not only have an impact in the economic development of Nigeria as electronic media but went a step further to train other professionals.
The electronic media which is the focus of this study comprises the radio and television. The sophistication of these media of communication distinguished them as the wonders of modern communication.
Just as the twentieth century dawned, a system was perfected which electromagnetic impulses could be sent through the air without wires carrying voice transmissions over long distances. This as radio” (Bottner).
Electronic media are the machinery or an institutions used for simultaneous transmission of information to a wide and divergent audience. Although the electronic media are channels for which information is transmitted to the audience through the transmitted to the audience through the different types of media, yet they represent the attempt of man to relate to and interact with other men. It is clear to note that communication has been enhanced nationally and internationally with the use of technology. Mr. E. N. Aniebona in his contribution an impact of broadcasting in a developing context has this to say about electronic media “Electronic media are powerful and effective instruments for achieving national goals such as in need for widespread education for both children and adults in order realize the set down objectives in economic growth, health care, political and social awareness, political stability self reliance and national identify among other things”2.
Electronic media are aimed at presenting programmes like news, drama, interviews, health and family planning religious progrmmes and agricultural programmes. In his assessment of media Charles Ogbunambala, of Torch has this to say of electronic media”3.
The electronic media include the radio, the television and the cinema. Our focus is on the radio, as the first source to which people tuned for the latest developments in the war or crisis time. We look on radio during announcement of annual budget by the head of state governor according Gulgleime Marconic, “Radio is a potential means of supplementing telegraphy, the most important long distance communication medium of the late nineteenth century”4. Radio was the most popular entertainment and news medium. To a degree, the radio receiver was the centre of the home and family activities frequently revolved around the broadcast schedule. The average station schedule had something for everyone from news and commentary through variety and comedy, to religion discussion, sports and children’s programme.
The Enugu State Broadcasting Service (ESBS) radio, Enugu, share in these responsibility of educating, informing, entertaining persuading and advertising. The ESBS Radio operates on both Amplitude modulation (AM) and frequency modulation (FM) and rated high by listeners for its requests and information packaged including education programmes – ESBS/IMT UNIAIR. The station strives hard in various ways to assert themselves. Some concentrate on music while others run discussion on special political, economic, education, social, cultural and religious issues ESBS Radio goes for the audience, which has the purchasing power. ESBS Radio in its impact in economic development undertake advertisement, sponsored programmes, public service announcement to enhance its finished base and educational programmes are diverse in its impact to promote products and enhance the training of professionals and thereby contribute effectively in the economic development of Nigeria.
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