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THE ROLE OF APCON IN PROMOTION

OF ADVERTISING IN NIGERIA

 

PREFACE

          This research work is carried out to complete the project for the Award of Higher National Diploma (HND). This is done in the department  of Mass Communication. (IMT) Enugu.

          The project work is done to set a standard for non development in the profession of Mass Communication. In communication business and practice I choose to do the research work on the Role of APCON in promotion of advertising in Nigeria which has laid a landmark in the profession.

          The project work has five chapters. The first chapter is the introduction, which is the total nameplate of the project work. The second is the research reviews, which involved related facts and comments made by intellectuals in the profession.

          Chapter three is all about research methodology. This is the statistical technicalities employed to present the information. Chapter four explains the data analysis and results. These are the explanation and presentation of result made from the research methodology. In chapter five is the summary and recommendations. These are the summary of the project or research work, including conclusion or recommendation made by researchers.

          In all the project work is a standard for more academic Education and professional development and growth in the profession of Mass Communication.

 

CHAPTER ONE

INTRODUCTION

 

          The study in question is the role of APCON in the promotion of advertising in Nigeria. APCON stands for Advertising Practition Councils of Nigeria.

Advertising gave birth to APCON, that is, to say, advertising is the foundation of APCON.

Advertising is a versatile business practice, it operate in every sector of the economy, be it political, socio-economical, scientific, or technological. Due to the invicacies involved with the practice of advertising, a need arose to set up a body to regulate the practice.

          This need for legally and lawfully established body to control. The practice of advertising resulted in the establishment of APCON.