The aim of this research to study the problems of broadcasting media in the advertising process.
To carry out this study in a three research question were formulated.
In carrying out the study, I designed questions from each of the three research questions.
Each research question attract four question in the questionnaire was designed types and distributed to the area of study, this is to gather vital information on t he topic question. The stratified random sampling was used in the selection of the selection of the respondents from the broadcasting house. The reason was because I could act a comprehensive list o population of study. A total of fifty – two (52) questionnaire was administered, not of this, forth eight (48) were returned .
Percentage method was used in analysis the research question were accepted while nor neither accepted nor rejected. The not come shows therefore that well adducted and trained staff are vital in any advertising department.
Findings were made from the results based on the findings recommendation were made as well.
Finally conclusion were made based on the findings and recommendation. The conclusion encompasses all that was written in the project work and also other areas were being suggested by me for further research .
CHAPTER ONE
INTRODUCTION
Advertising is all around us. Whether we like it or not acknowledge it or not, were or nowhere, conscious or not conscious of it, we do engage and practice advertising.
Advertising is involved in our everyday human activities. The need for advertising arises and grows as the society move from agriculture and self sufficiency (subsistence) economy to industrialization.
In the olden days, man at subsistence level. They grow food for their own consumption, make their own cloths and build their houses and tools. There was no advertising because these was no exchange. As society adverse, man realized that he could not provide his need and wants single handedly. He has to exchange what he has for what he has not.
Exchange become prominent when man produce more than he requires and less than he needs. The fact that people have need and wants does not fully defined advertising. Advertising emerges when products there are needed to satisfy needs and wants are presented to the target and once .
In the past in the history of the nation, the more of advertising products was very around but these days it has changed drastically. Whether in the olden or modern society the aim of advertising is to reach the target which is being referred the as the target market.
According to Kotter, he defined advertising as a paid form non- personal presentation and promotion of ideas \, goods and services by identified sponsor. The key phrase in advertising which is universally accepted is that it is a paid form of non personnel presentation and promotion of ideas goods and services by identifed speonsor.
According to Nicholl, without advertising we would not know the range of product and ser5vices available in any filed to buy or choose from.
Meanwhile the outstanding case in this study is the problems of broadcasting media in advertising process. In recent times there are mummerous problems which face the respective media house in the country concerning advertising. This has to be extended to the activities and problems of Enugu State Broadcasting media advertising in Nigeria as well as the world.
Therefore, thwsh research of the Enugu State Broadcasting service will be conducted to reach a reasonable conclusion. The information which will be used for the study is the primary sources data via and interview and questionnaire.
Both methods will be directed mostly to the staff of Enugu State Broadcasting services for final hand information.
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