The pace of social development everywhere seems to be quickened by the important roles the mass communication play in our society. Unfortunately modern journalism and the effect of gratification is on the increase and it has now posed seriously concern to enlightened Nigerians.
The study is aim to find out why Journalism demand gratification and if the practice influences the selections of news to be aired.
A survey was employed in the study, responses were coded in percentages and presented in tables. The result of the study shows the lack of financial stability is the major reason why modern journalists demand and accept gratification.
Mass media such as radio, television and newspapers are those channel of information which can make simultaneous message available for a diversified public.
This ability to reach large audience both those in the rural and urban areas makes the agent of mass information very attractive to those who wishes to influence the masses, their actions and reactions to events, in a predetermined direction. Unknown to many perhaps is the fact that not all the news stories they hear these days from the radio, watch on television and even read from the newspaper are selected or used purely because of their news values.
There are traditional criteria for judging certain events, ideas, places and personalities as newsworthy in journalism, as Mac Bride (1980) put it “Important events especially in the countryside are pushed aside by unimportant events, trivial news items concerning urban events and the activities of personalities.
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