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THE IMPACT OF TELEVISION IN THE POLITICAL DEVELOPMENT OF RURAL AREAS

 (A CASE STUDY OF NWANGELE L.G.A IN IMO STATE)

 

ABSTRACT

The purpose of the study was to find out the degree at which exposure to televised politicl prograammes motivate rural dwellers. As a guide to this study, three research questions were formulated which include (i) Are the people of Nwangele local government area exposed to political campaigns on television?

ii) Does exposure to television political campaign affect their voting pattern?

iii) Have television programmes been able to create any positive impact on the political life of thee people?

The methodological approach used includes questionnaires and oral interview. In oral interview, open ended questions were asked and responses collected. Questionnaires were distributed at random to the autonomous communities that made up the local governments.

          The data from investigations were presented in tables and analyzed. Findings, proved that due to poverty, there’s expensive nature of television and inadequate electricity to the rural areas and the provision of viewing centers in the town

 

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY

 

Voters are often confronted with choice of candidates during elections, because the people they elect into offices often do not live up to their expectations; and the candidates they would have preferred hardly with. The issues involves are very complex but in many respects messages are made simple through television. The major issue is how the electorate can maximize its benefits and attain the level of awareness, which balanced information will flour freely.

          Furthermore, Nigerian electorates these days are under electronic siege and are struggling to maintain not only the national independence, but also the right to existence. In a multiparty system of democracy, no stone is left unturned in engaging the services of the electronic media particularly television to sell the party manifestoes to the electorates. An instance of this was seen in the just concluded voters registration where the television medium was used to mobilize people to go and register. Equally, politicians are also making use of television for the ongoing local Government election campaign.

          Television on its parts is an electronic gadget with the combination of social and pictures. It s the most effective spontaneous message carrier of our time. Its conciseness brings to the masses (especially the rural dwellers) and on -the-spot account of the event, making it number one when compare with any other medium.

          Admittedly, television is expensive and therefore, not available in very home, especially in the rural areas. The issues of cost notwithstanding, he medium allows the masses to participate in local, national and international discourse. Flexibility in programming also allows the use of vernacular in the presentation of information. This is a relief to many rural people who are non-literate.