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THE PROBLEMS AND CHALLENGES OF THE MEDIA IN A DEPRESSED ECONOMY

(A CASE STUDY F THE GUARDIAN NEWSPAPER)

 

ABSTRACT

The purpose of this research is to identify the problems are challenges facing the media in a depressed economy such as Nigeria. Towards this end 77 staff of the Guardian Newspapers were randomly selected to from the study sample. Th members of this study sample were issued with 77 copies of a structured questionnaire to complete, and their responses were analysed by using chi-square tests. The results of the analysis led to the following findings.

1. The high cost of all production inputs (such as news prints, inks, lithographic equipments, power supply distribution costs etc is the major problem/challenge that face the media in Nigeria. The high cost of these inputs imprede the effective operation of the media in Nigeria.
2. The media try to overcome the effects of these problem/challenge by increasing the fees paid by its customers on advertising as well as the cover price of the print medium.
3. The media industry in Nigeria could be revived when the government subsidizes the cost of all the production inputs of the organizations.

 

CHAPTER ONE

INTRODUCTION

1. BACKGROUND TO THE STUDY

 

The media, according to Olasosu (1998) refer to the channels of mass communication used to disseminate news and information to very diverse and large number of people simultaneously. This implies that the modern media massages cut across geopolitical boundaries unlike that of the traditional media that suffer a limited reach. This equally means that with the epoch of the mass communication system, relatively large audience members could be quickly reached with specific message irrespective of their diverse locations in the global, geo-political and cultural map.

        Alabo (2000) reported that the media for communication abound in may forms in Nigeria notable among these forms, according to him, include radio, television (TV), Films, NEWSPAPER, Magazines and books.

        As regards the radio, it is important to note that this media of communication (the radio) has continued to work stronger as a medium of the people. The radio is regarded as a medium of the people because it (radio) has become a common sight in both urban and rural communities in Nigeria. In the rural areas in particular, it is not unusual to see people tie a radio set around their waist while climbing trees or filling the ground (Ezeribe, 2000). The communities where this type of acquire is common include those located in the following states of Eastern state, such as

• Anambra