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THE INFLUENCE OF AIT COVERAGE ON POST 2011 ELECTION SENTIMENTS AMONG RESIDENTS OF KABALA DOKI, KADUNA

 

ABSTRACT

This research work focused on the influence of AIT coverage on post 2011 election sentiments among the residents of Kabala Doki, Kaduna. The research was conducted on 100 residents of Kabala Doki. It was found that most of the broadcast stations including AIT are found with airing things that might provoke sentiments to the prospective audiences in regards to the election. To minimize this problem, we suggest that journalist should bear in mind the interest of the entire country, rather than influencing the interest of the section of the country. We also recommend that media should abstain from use of discriminating  and insultive statements and expressions when reporting other groups.

 

CHAPTER ONE

BACKGROUND OF THE STUDY

 

The Mass Media remain one of the most potent weapons in influencing time. This is why it has been observed that no event is considered significant if it failed to attract the attention of the media.

Denis McQuail (1982) noted that “the media take the particular colouration of the environment they operate.”

Media Organization in Nigeria both the print and electronic have tended to sentiment as the motivating factor for the members of a particular place or area of the country to propagate their ideas and the same time protect their interests be them political, economical or social. Sentiment means an exhibition hostility to people outside one’s regional group within a state as well as prejudicial judgment of issues concerning sentiment groups. These phenomena among others have polarized the country’s media into two major groups, South and North.

The press is best with the social responsibility of uniting, informing and entertaining without bias, Salami Muhammad (2000:26) explain that “The role of the press in modern day society where the world has become a global village” cannot be overemphasized. The press educates, informs and entertains the people so much that if influences public opinion on a number of issues.

This research focuses on the influence of AIT coverage or post 2011 election sentiments among residents of Kabala Doki, Kaduna. The objective is to identify manifestation of sentiment of AIT coverage of post election violence.