This project was on the marketing and distribution of stifle food in Enugu metropolis was solely collected from consumers distributors book and various related literature. There were some interesting observations from the research study lacks of information within the market led to poor distribution and marketing of yam product the respondents agreed absolutely with this.
Also yam producers sell their produce mostly to the wholesalers and retailers at time they sell to the ultimate consumer but the other hand buy mostly from the retailers.
Today the mentioning of the word marketing has a lost of things and meaning to send to a layman. The word marketing has to be understood and interpreted by any layman as meaning the same thing as trading. It is in this view that we say that it starts before production and ends after consumption. We also talked about societal marketing concept, which puts the entire society into consideration when emphasizes on selling.
In an attempt to define the marketing it is good to look at some definition given some authorities and professionals in the tied .It should also noted that these is the general accepted definition of marketing rather each person tries to look at marketing to the function performed by him.
Therefore we would not make mistake by saying that there are as many marketers.
According to Philip Kotler (1980) marketing is the human activity through exchange process. This definition has some key words as the operative words such as need wants and exchange need. This is defining as a state of felt. Deprivation in person.
Wants-Are The expression of human as they are shaped by a person culture and individual development. And wants must be meaningful to marketer.
Exchange- is obtaining a desire objective from some one offering in return to some thing of value.
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