This study is no the appraisal of the factors that influence consumers choice for cigarette brands in Enugu metropolis The research instrument which will be used for data collection are mainly questionnaire, structured and unstructured interview.
The needed data will be collected from the respondents. The data collected in five (5) districts will be tabulated into frequencies and percentages, chin square statistics will also be used to analysis and test various hypothesis.
However, the conclusion of the study will be that if will help firms to determine the things required of them so as, to complete favorably in the industry.
The write-up is divided into three chapter the first character, introduced the general background of the study, the problems, importance, and definition of the terms.
Chapter two, discussed on the literature review, the origin, school of thought, and different method of studies the problems.
Finally chapter, three is the conclusion where data presentation, Analysis Recommendation and Reference
Cigarette come into this country in the year 1912 through U.A.C. stores which was a member of British American tobacco company (BAC) although cigarette had been in existence in Nigeria but, it is of crude types such as cut tobacco and ground tobacco including snuff etc.
Consequently, in 1937, A full scale factory was established by British American tobacco in Ibadan and was modernized in 1948. But in 1951, Nigeria tobacco company (N.TN. or BxT LTD) was incorporated to succeed British American Tobacco. On 31st January 1990, the Nigeria tobacco company tobacco company PLC during . Her 40th Annual general meeting held in Logos it became a public company in 1960 extending store ownership to Nigeria.
Presently, in Nigeria not less than twenty brands are in existence. The brands are categorized into two ways in (NTC) it is called transit brands and domestic brands. Just the same as saying imported and domestic brands.
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