Attitude Of Consumers Towards Nigerian Made Goods (A Case Study Of Enugu Metropolis)
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Attitude Of Consumers Towards Nigerian Made Goods (A Case Study Of Enugu Metropolis)
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ATTITUDE OF CONSUMERS TOWARDS MADE IN NIGERIA GOODS

(A CASE STUDY OF ENUGU METROPOLISE)

 

ABSTRACT

This research work concentrate on the “Attitude of consumers towards the Nigeria made Goods” with particular note on Enugu metropolise.

Some objective of the study includes

  • To know if Nigeria made goods are to help quality
  • To determine the attitude of consumers for made in Nigeria goods.
  • To know of reality Nigeria prefer foreign goods to that of Nigeria.

To achieve the above research question where set out extension literature reviews was carried out, the sample sizes of 400 were determined using Bourley’s formula, the analyzed data shows the following.

  • People in Enugu metropolis have negative attitude towards the Nigeria made goods.
  • Nigeria made goods is of inferior quality but they are cheaper than that of the foreign made goods.

In the light of the above the researcher recommends that government of Enugu State should set-up agencies where functions is to be re-orientates people having a positive attitude towards Nigeria made goods, our local factories on the other hand should produce goods that would be of high quality.

 

 

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY

 

It is quite obvious to note that political and economic history of Nigeria has greeted on their trade relation as well as on the consumption patterns of the people.  The trend cannot be ignored by a meaningful study of consumer attitude patterns in Nigeria constitutes research objectives “Nigerian attitudes towards both Nigeria made goods and the foreign made in obvious.  Back to early 19th century during the Nigeria colonization era by the Britsh, before then, there had not been a specific design of the goods but the Europeans started by giving their black sentence “already used goods as composition and motivation”.

However, due to the fact that Nigerian had a positive respond motion to the use of goods produced in Nigeria.  Our colonial masters (British) fell the need to be importing foreign goods into the country (Nigerian).  This step which was taken at a stage led to the development of industries that were engaged in production of the goods.  Nigerian are working with the colonial masters in the industries.

 

 

 



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