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THE ROLE OF COMMUNICATION IN AN ORGANISATION PERFORMANCE (A CASE STUDY OF NIGERIAN BOTTLING COMPANY, 9TH MILE CORNER, ENUGU).

 

ABSTRACT

 

Many organization encounter various problems in communication within or outside the organization.  Due to this fact, the researcher deemed it necessary to research into various communication techniques/system, methods and channels of communication adopted by Nigerian Bottling Company Plc in the achievement of an organizational performance.

The aims of this write-up was actually to determine the adequacy of communication system in Nigerian Bottling Company and also the possible barriers, that would hinder the effectiveness of the system which in turn effects the organization performance.  In carrying out this research, review of related authors works were actually barriers principle and importance of communication.

To ascertain the people opinion on the adequacy and the possible communication barriers, there would be no other way of determining the opinion of different individuals than through questionnaires, oral interview and observation.

From the questionnaires, presentation of analysis and interpretation of data were drawn.  Showing that there were certain communication barriers that hinder organization performances.  Some recommendation were then deduced from the finding which the researcher feels that if management adopted it may improve the role of communication system in Nigerian Bottling Company.

 

CHAPTER ONE

INTRODUCTION

 

Communication consists of all the processes by which information is transmitted and received.  The subject matter may include facts, intentions, attitudes etc. and the chief purpose of communication is to make the receiver to understand what is in the mind of the sender.

Therefore, communication is incomplete unless it is received and understood.  As the usual outcome of the understanding is change in behaviour, effective communication can be regarded as part of a learning process.

Every organization depends for its daily operations on intricate communication network, which has improved over the years and has proved itself indispensable.  The bigger the firm, the more elaborate the system becomes, and the greater the likelihood of expensive and time wasting.  Mistake caused by the misunderstanding of the system from the psychological point of view, communication have a value which goes beyond the transmission and reception of information.  The form which a communication takes profoundly effect the attitude of the employees and the degree to which they understand and support management policies.  Many individual disputes originate from the failure of communication the understanding by the employees of the intentions of management or a misinterpretation of company’s policy.