...Making Research more of a fun
Putting smiles in the face of Students
Writing your project with precision
AFRICA'S LARGEST ONLINE
PROJECT ARCHIVES
Search Projects materials, seminars, assignments etc.
Get Professional help. Access 10000+ Works,
Over 300 Software Implementations.
...Get It Done In Record Time
DEPARTMENTS
agricultural education proje ... 0
accounting project topics 669
accounting projects topics & m ... 70
agricultural education project ... 13
agricultural engineering proje ... 33
applied biochemistry projects ... 6
banking and finance project to ... 196
biochemistry project topics an ... 2
biology education project topi ... 12
building technology project to ... 3
business administration projec ... 458
business education project top ... 5
business management project to ... 448
chemical engineering 22
chemical pathology projects to ... 6
chemistry project topics and m ... 17
co-operative and rural develop ... 99
co-operative economic and mana ... 99
computer science project topic ... 351
crop science project topics & ... 1
education project topics and m ... 319
education projects topics and ... 38
electrical and electronic proj ... 54
english language and literatur ... 7
estate management project topi ... 25
fashion design technology proj ... 12
fashion design technology proj ... 10
food science project topics an ... 199
geoinformatics and surveying p ... 4
home economics education proje ... 6
igbo language education projec ... 3
industrial chemistry project t ... 15
industrial chemistry projects ... 29
information technology project ... 2
insurance project topics 63
international relation project ... 26
introductory technology educat ... 1
latest mathematics education p ... 10
library and information scienc ... 2
list of chemistry science educ ... 8
list of computer science educa ... 45
list of economics education pr ... 16
list of english language educa ... 29
list of integrated science edu ... 25
marketing project topics 285
mass communication project top ... 272
mathematics projects topics an ... 1
mba projects topics and materi ... 81
mechanical engineering project ... 128
medical laboratory projects to ... 10
medical radiography and radiol ... 8
microbiology projects topics a ... 104
nursing project topics and mat ... 4
nursing projects topics and ma ... 15
nutrition and dietetics projec ... 22
office technology and manageme ... 128
peace studies and conflict res ... 19
philosophy projects topics and ... 7
physical and health education ... 5
physics options project topics 17
physis education project topic ... 2
physology project topics 3
political science project topi ... 6
printing technology projects t ... 2
projects topics and materials ... 2
purchasing and supply project ... 43
quantity surveying project top ... 1
sociology & psychology project ... 4
sociology and anthropology pro ... 17
statistics project topics and ... 52
thesis topics & materials for ... 11
thesis topics materials for fa ... 0
Select Department
Get the complete project material now!

User Guide before placing order for complete project topics and materials:

It is important that the researcher knows exactly what he is go to do so that I could be done effectively.Make sure you update any research work you purchased on our website. Do not copy word for word. Using our research is legal. Our aim is to provide project topics and materials for easy access to information and to reduce stress of moving from one book stop or library to another in the name of sourcing for one research textbook or research materials. We do not encourage any form of plagiarism. Our aim is to generate research project ideas for students. The contents of the project material provide will help students to generate new ideals. Every researcher must look around him in his immediate environment and beyond to improve the work. To order the below complete project materials, Make payment deposit or cash transfer into any of the following banks:

GTBANK

Account Name: Chi E-Concept Intl, Account Number: 0115939447

Other payment options

We accept cash deposit, cash transfer and Bitcoin.

Click on download to complete your order.Call or Whatsapp +23408063386834

CLICK HERE TO CHAT WITH OUR CUSTOMER SUPPORT TEAM ON WHATSAPP

ADVERTISING: A SURVIVAL STRATEGY FOR MASS MEDIA ORGANISATION

 (A CASE STUDY OF NIGERIA TELEVISION AUTHORITY, NTA, ENUGU)

 

ABSTRACT

This study is an investigation carried out in order to find the impact of adoption of advertising as a survival strategy in mass media organization.

This study was carried out in mass media organization and based on case study of Nigeria Television Authority (NTA) Enugu.

The statement of the problem was to find the advertising strategy used and the specific advertising tools or styles employed in influencing viewer’s behaviour of television.

The research method that was used is Survey Method. Questionnaires were administered to NTA staff men, women and youth.

In order to achieve the objectives of the study, three hypothesis were formulated to guide the major activities of the study.

The following are the findings of the study:

  1. Customers bring advertising to NTA Enugu.
  2. NTA Enugu advertisement influences the customers and the advertising agencies / customers.
  3. NTA Enugu generate a lot of revenue from such advertisements for their survival.

Based on the above findings, it was concluded that advertising is very vital in attracting viewers of television.

Based on the above conclusion, the authors recommended the following for improvement.

  1. Advertising should be made more persuasive.
  2. Advertising should also be made to be more product match.
  3. Advertising should be made to be more creative and dynamic.
  4. Efforts should concentrate on more research in advertising in terms of innovations that make advertising effective.

 

CHAPTER ONE

INTRODUCTION

  1. BACKGROUND OF THE STUDY

 

Nigeria Television Authority Enugu was established in the year 1960 by the Premier of an Eastern region of Nigeria Dr. Michael Okpara. It was the oldest television station in Nigeria. It was received in the thirteen states of the federation. The station has two studios and each of them equipped with video cameras and microphones, because of the tempograph of Enugu the studio and the transmitter are not con-sided.

The transmitter is located about 15 kilometers away from the studio. The station transmitters on 201.75mhz video and 196.25 audio, both local and network programmes are received from the station. In the year 2003 the station was upgraded to a zonal network center. The implication of the above is that the station not only now receives both, also transmitte’s both network news and programmes. The zone covers Abia State, Akwa-Ibom state, Anambra state, Benue state, Cross-River state, Ebonyi state, Enugu state, Imo state and Rivers state. It can be said that the zone and its stations are fulfilling their primary functions of informing, educating and entertainment.

The secondary function of NTA is that it creates employment opportunities

Economic situation in Nigeria today and its attendant problems especially on the purchasing power of her citizens has greatly affected television usage.

In line with the above is the incessant arrests and sometimes close down of some media organizations in the country resulting from their beautifully designed progremmes targeted at attracting viewers but found provoking by the government.



Get the complete project material now!
CUSTOMER'S REVIEW
blessing
I so much appreciate, keep the good work on.
excellent customer support
I am happy, my project was great.
ohikhueme sylvanus
Please i need theses on Leadership and good governence in nigeria: Imperative of security in nigeria, please i would glad if my message is answered immediatly. Thanks
Tony
This site have all scholars needs for their project, i can testify to that.
Rita
A site with great relief to scholars.
1 - 5 of 96 Reviews
PROJECT INFO

UID : 13366 PRICE : 5,000.00

Download Now
Related Topics


Payment Name Phone Number
Email Address Payment Date
Gender Payment method