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ABSTRACT
The research work was based on the problems of ineffective communication in business organization, a case study of Vetco Gray Nigeria Limited, Port-Harcourt. The purpose of the research was to find out the problems caused by ineffective communication and the strategies, which could be used to enhance effective communication in business organization.
In source for data for this study, relevant questionnaires were produce and distributed to both Senior and Junior staff in the organization as well as personal interviews.
The results of the data analysis were that: -
- Industrial conflict and low productivity in business organization were as a result of ineffective communication.
- The strategies the organization adopted to enhance communication were not fully utilized.
- The organization adopted autocratic decision – making instead of participative management.
It was therefore recommend that: -
- management should focus more on participate management and decision making by asking for their opinions and allowing the members of the staff to make meaning contribution on issue concerning the organization.
- Management should address the workers properly and formally on issues and decisions made by the company to reduce the problem of misunderstanding and labour stand off.
- Management should from time-to-time organize training workshops, and seminars to help update the workers on information and to skills.
CHAPTER ONE
1.1 BACKGROUND OF THE STUDY
Communication is indispensable in all sphere of human and business endeavours. It is the life wire and the key to success of all business organizations.
Communication involves everybody, it is the pivot upon which the existence of human and business organizations revolves, and based on this, the issue of communication has developed into a major area of study and formidable social force.
Eyre (1983), stated that “communication is not just the giving information, it is the giving of understandable information, it is the giving of understanding the message”.
Bernard (1938), saw communication as “the means by which people are linked together in an organization to achieve a common goal”. When there is a link between people towards achieving a common goal there is communication. In a business organization, if a manager is to relate to his subordinates, he must communicate effectively. If an organization wishers to stay in business and enjoy high patronage; there must be effective communication. Also, if management wants its decisions implemented, it must communication its policies and programmes effectively. The questions one faces are: -
- What is effective communication all about
- What are the possible means to avoid the problems of ineffective communication? And
- What are the strategies to adopt to achieve effective communication.
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