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A CRITICAL APPRAISAL OF THE STRATEGIES OF EXPORTATION OF MADE IN NIGERIA GOODS IS A TOPIC CHOSEN FROM MARKETING FIELD.

 

ABSTRACT

A critical appraisal of the strategies of export of made in Nigeria goods is a topic chosen from marketing field.

          The research was conducted mainly to examine the strategies adapted by NEPC in Exportation of goods  made in Nigeria. For effective research on this topic both primary and secondary data were used to elicit information from sample studied, the primary source of data were response from the personal interview, while secondary source from periodical journals and newspapers.   Three hundred and fifty person’s were interviewed as the sample of exporters with NEPC. The data analysis was based on oral interview and the major findings are as follows:

• The commandment of the strategies adopted by Nigeria export promotion council.
• The positive responses given by respondents in the question of the research.
• The strengthening and upgrading the status of NEPC
• The reduction of institution bottleneck in export.

 

CHAPTER ONE

1.1    INTRODUCTION

 

          Harnessing Nigeria non-oil product for export is government policy of promoting the product by providing various export incentive as well  as volatility of the international oil market. In 2002 this was almost in Jeopardise due to federal government inability to realize its revenue projection from crude oil exports. The emergency of oil and the national economy since the early 1990’s making the sector the major contributor to government revenue as well as foreign exchanging caring led to the neglect of the other sector of the economy and create serious structural imbalance in the economy. From 58% in 1970 oil contribute to total export earning increase to 9890 in 1982 dropping slightly to 90% in 2000.  Inspite numerous government effort, to promote non-oil export the sector remain depressed, accounting for between 3-5% of budgeted foreign exchange revenue.