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THE ROLE OF TRADE FAIR IN MARKETING OF GOODS AND SERVICES

(A CASE STUDY OF ENUGU CHAMBER OF COMMERCE)

          

                                                        

CHAPTER ONE

1. INTRODUCTION

1.1     BACKGROUND OF THE STUDY:

 

The Trade Fair is one of business promotion tools used in sales promotion.  There are different types of Trade Fair such as Commerce, Mines, Industry, Agricultural Fairs, these types of trade fairs are centered on the exhibition of particular products.

Trade Fair normally holds on the first quarter of every year and organized with the support and co-operation of the Federal and State Government.  It embraces all aspect of business and economic activities in Nigeria and offers unique market for manufacturers, suppliers, buyers and users of wide range of good products and co-operate promotion.

There are two types of Trade Fair, namely Domestic or National and International trade fair.  Domestic or National Trade Fair is the exhibition of products and services manufactured within Nigeria and while International Trade Fair is the exhibition of products and services manufactured within Nigeria and overseas.  Trade Fairs of any perspective are organized by the Chambers of Commerce and each State in Nigeria is supposed to have Chambers of Commerce for organizing Trade Fair in other States.

The Trade Fair is organized by the Chamber of Commerce and to represent and express the opinion of the business community or question affecting Commerce and Industry.

The Chamber is an organized with responsibility defined according to specialization and test to be performed.