This research set out to evaluate the nature and channels of distribution of 7 up soft drinks product in Enugu Metropolis. It arose as a result of the need to find out the problem being encouraged by the company in distributing it’s soft drink.
The study basically adopted the survey method of research to this end, and also research made a detailed study as the related study of work which other researcher have done a similar or related areas of study.
In order to find out the relationship with particular reference to 7 up bottling company the researcher apart from information gathered from interviewed respondents. After the careful analysis of the data collected, it was found that with respect to 7 up bottling company, the distribution system being use has not made it possible to reach to other areas in Enugu.
The 7 –up bottling company serve the entire country but usually concentrate mostly on Western and Southern areas. The researchers also made some recommendation to 7 up bottling company to adopt the effective channel of distribution of consumed goods and also to allocate more adopts in the areas of Enugu and more.
Distribution is concerned with the organizing system of transportation, storage and communication, so that goods and services will be readily available to consumers.
Distribution is a very important element of the marketing mix because of the utilities creates for consumers. Distributing creates three types of utility. Time utility is created when distribution channels makes products available for sale, when the consumer wants to purchase them. Place utility is created when good and services are available at a government location. Ownership or possession utility is created when the title of the product passes from the producer or intermediary to purchase, possession utility can also result when transaction in which the title does not pass to the purchase such as in the case of retailer car.
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