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RESEARCH AS INSTRUMENT OF ORGANIZATION EFFECTIVENESS

(A CASE OF THE NIGERIAN BOTTLING COMPANY PLC ENUGU)

 

 

ABSTRACT

This project carried out with he sole aim of denitrifying why and how “Research is an instrument of organization effectiveness” using Nigeria Bottling Company Plc Enugu as a case study four oral interview questions were used to guide the study. The oral interview questions were as follow: 

Has research any important role to play in the efficiency growth and development of the organization? What are those factors that affect the research? Should research be of only scientific approach? Should research workers works base only within the organization or across the organization?

A sample of fifty (50) respondents were used  to represent the entire population of the Nigeria Bottling Company Plc. mangers, researchers and other workers comprise the respondents of the interviews. Oral interview provided the source of data for the study, percentage were used to analyze the data. The data collected were presented with the use of

3. While setting up research department, organizations are advised to position. It in a way it will communicate adequately with other departments for effective results.

4. Organization needs to have a well-organized data bank and adequate management information system. As this helps a lot in retaining relevant information and collection of external information that will help the company in research and other wise.

 

CHAPTER ONE

1. INTRODUCTION

1.1       BACKGROUND OF THE STUDY

 

 

There have been many definitions of the term “Research”, but the one the researcher is going to use in this work states that “Research is the systematic and scientific method of finding solution to a problem.” From the above, we take the problem to mean a situation where there is an established difficulty without any immediate remedy. It also means some malfunctioning of a part of a part of a system. A problem can also mean anything hat impedes the smooth running of a system or anything of interest to carryout investigation on. It can be positive or negative.  A problem is said to be positive when the course of interest under study is advantageous to the company. Example, why people refer coca-cola to other products. It is also negative when the problem is tarnishing or deteriorating he smooth running of the organization, example why there is decrease in the sales pf “sprite”.