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EFFECTIVE CORPORATE IMAGE MANAGEMENT AS A STRATEGY FOR ENHANCING PROFITABILITY

(A  CASE STUDY OF PHINOMAR NIG. LTD NGWO, ENUGU AND FIRST BANK OF NIGERIA PLC, ENUGU.

 

ABSTRACT

The purpose of this study is to determine and effective corporate image management as a strategy for enhancing profitability. In Phinomar Ltd Ngwo, and FBN PLC Enugu.

In carrying out the study, care was therefore taken to ensure that relevant and adequate data were collected and analyzed. Thus, the research obtained such data from primary and secondary sources.

The research method in which the sample was selected through statistical formular and random sampling. The data collection instrument included questionnaire interview and observation as well as library after analyzing the data the following findings were made, the existing corporate image management at phinomar and FBN Enugu is not effective, thus derive from expectation.

Communication is glossily inadequate this does not favour the companies, it therefore hindered profitability, it was also discovered that link between management and workers is very poor. After this series of findings some recommendation were made.

• Public relation effort should be improved upon.
• Corporate image management is very essential for enhancing company profitability.
• Communication should be made adequate so as to suit the general public, for profitability.
• I accept every omission and mistakes therein.

 

CHAPTER ONE

1. INTRODUCTION

1.1     BACKGROUND OF THE STUDY

 

A company’s product which is the chief media that project its image. What counts more today is the public postures of management. Its concern for consumer welfare and its visible response to imperative social and economic needs. In short, management must concern itself as much with pollution as it does with profit (Harold. I margins).

Every aspect of business and industry is undergoing rapid changes in terms of philosophy and technology and there is no more rapidly changing function of corporate management, then public attitudes and recreations. In the same vein, the corporate image of any organization has to be steered to change corresponding. In response to the demands of its over-changing business publics and environment. Making good products, marketing them aggressively, paying taxes. It not just enough to maintain a competitive edge. There are even now economic and social responsibilities that face every business. Perhaps, it would be necessary to ask, it there any need to engage in corporate image promotion? Does promotion of same, have effect other returns of an organization? Are there right and wrong ways to project a corporate image? What is the place of employee motivation, communication, customer relations, social responsibilities etc. in the wide gaunt of image promotion programme? And so on.