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A CRITICAL APPRAISAL OF THE STRATEGIES OF EXPORTATION OF MADE IN NIGERIA GOODS IS A TOPIC CHOSEN FROM MARKETING FIELD.

 

 

 ABSTRACT

 

A critical appraisal of the strategies of exportation of made in Nigeria goods is a topic chosen from marketing field.

        The research was conducted mainly to examine the strategies adopted by NEPC in exportation of goods made in Nigeria for effective research on this topic, both primary and secondary data were used to elicit information from sample studied, the primary source of data were response from the personal interview, while secondary sources from periodical journals and newspapers.

Three hundred and fifty persons were interviewed as the sample of exporters with NEPC.

The data analysis was based on oral interview and the major findings are as follows –

 

• The commandment of the strategies adopted by Nigeria export promotion council.
• The positive responses given by respondent in the guest of the research.
• The strengthening and the upgrading of the status of NEPC.
• The reduction of institutional bottleneck in export.

 

 

      CHAPTER ONE

1.1   INTRODUCTION

 

         Harnessing Nigeria non-oil product for export is government policy of promoting the product by providing aurous export incentive as well as volatility of the international oil market. In 2002 this was almost jeopardize due to Federal government inability to realize its revenue projection from crude oil exports. The emergency of oil and the national economy since the early 1970’s making the sector the major contributor to government revenue as well as foreign exchange earning led to the neglect of other sector of the economy and created serious structural imbalance in the economy. From 58% in 1970’s oil contribute to total export earning increases to 98%. In 1982 it drops slightly to 90% in 2000. In spite numerous government effort to promote non-oil export the sector remain depressed, accounting for between 3-5% of budgeted foreign exchange revenue.