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THE ISSUE OF CORPORATE SOCIAL RESPONSIBILITY
A MUST TO NIGERIAN BUSINESS ORGANIZATION
“A CASE STUDY OF GUINNESS NIGERIA PLC”
ABSTRACT
The concept of corporate social responsibility has generated a lot of controversy over the years. While some executives and economists argue that the business of business was business alone. Some strongly believe that business should become more involve with public interest.
This study is thus an attempt to have an insight into the extent to which Guinness Nigeria Plc has been socially responsible to the needs of the different interest groups in the communities in which it operates.
CHAPTER ONE
INTRODUCTION
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BACKGROUND OF THE STUDY
The concept of business social responsibility has continued to evolve and expand. Today, the efficient use of resources to make profit is still seen as the primary social responsibility of business.
The idea of corporate social responsibility began in the early part of the twentieth century. Interestingly enough, it came from business executives who believed that corporations has an obligations to use their resources in ways that would benefits the entire society.
Although, the role of business firms is that of producing goods and services for a profit, social expectations of business have increased dramatically since the 1960, so there is a need for social response in order to narrow the gap between expectations and response and to keep business in tune with society.
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