ABSTRACT
A critical appraisal of the strategies of exportation of made in Nigerian goods is a topic chosen from marketing field.
The research was conducted mainly to examine the strategies adopted by NEPC in exportation of goods made in Nigeria. For effective research on this topic, both primary and secondary data were used to elicit information from sample studied, the primary source of data were response from the personal interview, while secondary source from periodical, journals and newspapers.
Three hundred and fifty person were interviewed as the sample of exporters with NEPC.
The data analysis was based on oral interview and the major findings are as follows:
The project has four chapters; chapter one contains introduction, background of the study, statement of problem, and objectives of the study.
Chapter two has literature review, here some related literatures were reviewed with sub topic as export development activities, export financing and incentives, Encouraging Local export production, finding export market, human resource training and development activities and importance of export in Economic growth and development .
Chapter three deal with research methodology, data analysis and presentation were some questions was attended to.
Finally, chapter four deals with the findings summary, conclusion, recommendation and references.
CHAPTER ONE
INTRODUCTION
The Nigerian Export Promotion Council (NEPC) was established through Nigeria export promotion Decree NO 26 of 1976, and was formally inaugurated in March, 1977. This Decree was amended by Decree No 72 of 1979 which introduce some slight changes in the membership of the governing council and formal provision made for the establishment of the secretariat of the council. Nigerian export promotion Act CAP 306 and Decree No 41 of 1988 amended which resulted in the redefining of its functional responsibilities, thus strengthening it in properly spearheading and sustaining a dynamic export development programme and implementing the various incentives contained in the Export (incentive and miscellaneous provision) Decree No. 18 of 1986.
Before the discovery of oil, the main stay of Nigeria economy was agriculture such as palm oil, cocoa, cotton, groundnut, rubber, palm kernel etc. which enjoyed encouragement and support in policy implementation accounting for about 80% of Nigerian Total revenue.
In 1965, non-oil export accounted for as much as 76% of Nigerian foreign exchange earning, in 1970 it was 43%, but in 1976, the share of non-oil export falls to 6% and by mid eighties, the sector remain structural imbalance in the economy and thereby had to import some of these products.
However, the discovery of crude-oil since mid seventies increased total export earning from 58% to 98% which is the peak of “oil boom” as crude oil is sold at 40 dollar per barrel and which the worldwide oil glut, price of crude oil drops slightly to 90%. It is against this background that Nigeria need to re-appraise her strategies in the exportation of non-oil exports.
Export promotion management was adopted early sixties by international trade centres UNCTAD/GAT as strategies for effective enhancement and development of international marketing of export products in developing economic in world trade.
Export promotion is designed also to assist in boosting debt servicing, purchase of basic input and responsible for promoting non-oil export in Nigeria. It is against these backdrop that the council was established.
Although, it has some success but suffice to say that it is saddled with problems as yet to record excellent compared to its set objectives.
Is there bottleneck in NEPC strategies in export business?
Is the lack of adequate export incentive a log in wheel of export business?
How NEPC programmes faces militating danger?
How the economy faces degradement?
This study objectively aimed at the following:
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