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THE ISSUE OF CORPORATE SOCIAL RESPONSIBILITY

A MUST TO NIGERIAN BUSINESS ORGANIZATION

(A CASE STUDY OF GUINNESS NIGERIA PLC)

 

ABSTRACT

The concept of corporate social responsibility has generated a lot of controversy our the tears.  While some of business was business alone some strongly believe that business should become more involve with public interest.

This study is thus an attempt to have an insight into the extent of which endless Nigeria PLC has been socially responsible to the needs of the different interest groups in the communities in which it operates.

 

TABLE OF CONTENT

CHAPTER ONE

INTRODUCTION

1. BACKGRPOUND OF STUDY
2. STATEMENT OF PROBLEM
3. PURPOSE OF STUDY
4. THE SCOPE OF STUDY
5. RESEARCH QUESTIONS
6. SIGNIFICANCE OF THE STUDY
7. LIMITATIONS OF THE STUDY
8. DEFINITION OF TERMS

REFERENCES

 

CHAPTER TWO:       

REVIEW OF RELATED LITERATURE

1. THE ISSUE OF CORPORATE SOCIAL RESPONSIBILITY
2. THE EXTENT OF SOCIAL RESPONSIBILITY IN NIGERIA
3. THE CORPORATE SOCIAL RESPONSIBILITY CONTROVERSY
4. THE POWER-RESPONSIBILITY EQUATION
5. BUSINESS HARZARD ON ENVIRONMENT
6. ETHIES AND MORLIY IN RELATIVE TO SOCIAL RESPONSIBILITY
7. EFFECT OF FAILURE TO BE SOCIALLY RESPONSIBILITY
8. PRESSURE GROPS AFFECTING THE CORPORATION

REFERENCES

 

CHAPTER THREE:   

RESEARCH DESIGN AND METHODOLOGY

1. RESEARCH DESIGN
2. AREA OF THE STUDY
3. POPULATION OF THE STUDY
4. SAMPLE AND SAMPLING PROCEDURE
5. INSTRUMENT FOR DATA COLLECTION
6. VALIDATION OF THE INSTRUMENT
7. RELIABILITY OF THE INSTRUMENT
8. METHOD OF DATA COLLECTION

REFERENCES

 

CHAPTER FOUR:      

DATA PRESENTATION AND ANALYSIS

1. PRESENTATION AND ANALYSIS OF DATA
2. SUMMARY OF RESULTS

 

CHAPTER FIVE:       

DISCUSSIONS, RECOMMENDATIONS AND CONCLUSIONS.

1. DISCUSION OF RESULT/FINDINGS
2. CONCLUSIONS
3. IMPLICATIONS OF THE RESEARCH FINDINGS
4. RECOMMENDATIONS
5. SUGGESTIONS OF FURTHER RESEARCH

REFERENCES

BIBLIOGRAPHY.

 

CHAPTER ONE

INTRODUCTION

1. BACKGROUND OF THE STUDY

The concept of business social responsibility has continued to evolve and expand.  Today, the efficient use of resources to make profit is still seen as the primary social responsibility of business.

The idea of operate social responsibility began in the early part of the twentieth century.

Interestingly enough, it came from business executives who believed that corporations has an obligations to use their resources in ways that would benefits the entire society.

Although, the role of  business firms is that producing goods and services for a profit, social expectations of business have increased dramatically since the 1960, so that is a need for social response in order to narrow the gap between expectations and response and keep business in turn with society, while an organization is busy establishing its goals, objectives developing and executing strategies for achieving its stated purpose, it should recognize that it operates within an environment which expects it to operates in such a manner that would not disrupt its very essence.

Furthermore, there is little doubt that business must involve itself in social issue broader than producing goods and services not only because it is the best thing to do but because it is in the best interest of business.  In view of these, this study narrow down to Guinness Nigeria PLC which can approximately be described as one of the most prominent and well known company in the brewery industry with branches within and outside the country. The company is the year 2002 celebrated her 50th years of corporate existence in Nigeria and the demand for its product, no doubt has continue to grow and it was indeed remain consisting high all through years.

This brewery company majors in the production of small and big Guinness stout beer, harp, Gulder, spark, Malta Guinness and Satzen Brau.

Guniess Nigeria PLC operates in various parts of the country until the early seventies precisely (1974) when a plant was established at Ikpoba slope in Benin city.  Till this day, the company has continue to grow and it remains one of the most dominant and prominent company in the brewery industry.

 

1. STATEMENT OF THE PROBLEM

According to C.C Nwachukwu (1988:227) a majority of Nigeria business organization believed that business enterprise had not shown sufficient interest to their social responsibility.  At present, many Nigeria businessmen’s attitude to social responsibility is characterized by the belief in the doctrine of Laizzez Fair the government is best that governs the lest.  This belief has result in conflicts especially in this era where larger number of people now believe that corporations should actively pursue society responsible goal.  This include reducing pollution, programme for education, public health, employees welfare, environmental protection and in calculating more safety and reliability into the produces.

The issue of corporate social responsibility is treated within the context of this research work in relation with Guinness Nigeria PLC Benin, City activities with respect to consumers, employees shareholders and the community at large.  Perception to this issue by both community members and management of Guinness Nigeria seems to differ based on each group preference needs, motive, values, goals and aspirations.  Guinness Nigeria is constantly maximizing profit but not much attempt have been made in balancing ethics with economics.  Therefore, a balance must be struck between actions of Guinness Nigeria which is profit maximization and the community wants.  In the light of the above this study attempt to determine the extent to which Guinness Nigeria PLC Benin City has socially responsible to the need of it community.

 

1. PURPOSE OF STUDY

Social involvement has not replace the basic economic role of business in society, but it does introduce new goals for business to purpose and new constraints on how business will operate.  The study thus, will serve to highlight on these goals and constraints.

The following aims and objective of the study came to mind in the choice of this topic.

1.       to evaluate extent of Guniess Nigeria PLC Benin City involvement in social affairs.

2.       To have an insight into the role it is expected to play in the area of corporate social responsibility.

3.       To become familiar with the effects of social responsibility on a company and the society.

4.       To evaluate public impression/opinion/perception on the company.